Page 7 of Marketing

Marico, FMCG, revenue growth, Parachute, Distribution, margin outlook, VAHO segment, digital brands, premium brands, demand revival, rural recovery, copra inflation, CPI inflation, food inflation,

Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr

As per a regulatory filing dated May 2, the Board of Directors has approved Gupta’s re-appointment for the period April…

May 5, 2025 09:51 IST

flue-cured Virginia Tabacco, FCV, tobacco exports, export, Export Inspection Council, EIC

The missing link in India’s Tobacco reform is digital traceability at the farm

The reality is stark: most tobacco in India never reaches formal manufacturing before it is traded

Updated: May 29, 2025 16:38 IST

Collections fused AI, sustainability, and culturally rooted storytelling — aligning well with the creative needs of brands navigating consumer shifts, particularly in Gen Z and Tier 2+ markets.

Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

From AI-powered design thinking to sustainability-led collections, recruiters see more than just flair—they see market fit.

Updated: June 5, 2025 14:01 IST

Gini & Jony looks to reclaim childhood as Suditi Industries rebuilds a retail icon Premium Story

Suditi Industries’ CEO Harsh Agarwal is reviving iconic kidswear brand Gini & Jony with a focus on tier 2 and…

April 30, 2025 16:08 IST

Zouk launches “A Bagful of You” campaign with Kriti Sanon, marks IPL 2025 debut

The long-term initiative focuses on identity, cultural roots, and expands across TV, digital, and offline channels.

April 29, 2025 14:38 IST

CMF Phone 2 Pro retains modularity with three new accessories including Universal Cover, Interchangeable Lenses (Fisheye and Macro), and Wallet/Stand.

Nothing’s CMF launches Phone 2 Pro, Buds 2 Series to expand market reach

Nothing’s sub-brand CMF has launched the CMF Phone 2 Pro along with Buds 2, Buds 2 Plus, and Buds 2a…

April 29, 2025 12:01 IST

Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment.

Kenny Delights Appoints Sunny Leone as Brand Ambassador for MADMAX Energy Drink

The company expands from superfoods to functional beverages, with plans for multi-state distribution and multi-channel marketing.

Updated: April 28, 2025 16:24 IST

“Premium real estate is growing, and the number of developers is shrinking. That’s actually a good thing—it opens the door for structured, transparent players,” said Krishnan.

Birla Estates’ calculated bet on premium real estate for long-term gains Premium Story

Birla Estates, the real estate arm of Century Textiles and Industries (now a wholly-owned subsidiary of Aditya Birla Real Estate…

April 23, 2025 16:24 IST

67% of Indians trust influencers more than ads, says Kantar

An additional 26% say they prefer influencer content but remain cautious about who they follow.

April 22, 2025 11:50 IST

MF, investments, Invits, Reits, Mutual Funds, Real Estate Investment Trust,

“India is building smarter, not faster”—Aayush Puri on how PropTech and reforms are helping India outpace China in real estate

With record-breaking housing sales, rising PropTech investments, and regulatory reforms, India is emerging as the next global real estate powerhouse,…

Updated: May 12, 2025 22:15 IST

Eyewear brand Rawbare sees 300% surge in customer base

The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility.

Updated: April 24, 2025 22:37 IST

How Spotify built a billion-dollar brand by crushing music piracy

From battling piracy to betting on podcasts, Spotify’s slow-burn strategy finally hits a high note, with India playing a key…

Updated: April 16, 2025 17:14 IST

What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient and relevant.

April 16, 2025 11:09 IST

n this role, he will lead the company’s growth and marketing strategy, spearhead sales operations, and drive customer engagement as the real estate firm strengthens its presence in wellness-centric and sustainable development.

Ridhira Group appoints Vivek Chaturvedi as SVP, Sales & Marketing

Ridhira Group appoints Vivek Chaturvedi as Senior Vice President, Sales & Marketing to lead its growth, sales strategy, and marketing…

April 14, 2025 17:45 IST

On weekends, I continue to work by reading, mentoring other busin-esses, and interacting with business leaders.

After hours with Sudhir Mehta, Chairman, Pinnacle Industries Ltd Premium Story

Sudhir Mehta, Chairman of Pinnacle Industries and founder of EKA Mobility, shares his journey, passion for EVs, and love for…

April 14, 2025 11:44 IST

Godrej Jersey is doubling down on allied offerings Premium Story

Godrej Jersey targets Rs 1,000 crore in South India with a 3×3 strategy, banking on badam milk, curd, paneer, innovation,…

April 14, 2025 11:29 IST

“Scaling up is not just about numbers—it’s about keeping the experience consistent. We’ve had to rethink operations, training, and even the kind of people we bring into our community,” said Govind Gaur, founder of WanderOn.

Inside WanderOn: How Govind Gaur is tapping Gen Z’s demand for community travel

How Delhi-based travel startup WanderOn, founded by Govind Gaur, is building a Rs 100-crore business by tapping Gen Z’s demand…

April 12, 2025 15:08 IST

For FY26, Vi-John is targeting 15% to 18% revenue growth.

From a small family venture to a global grooming company: The Vi-John Story

Vi-John plans to expand its men’s grooming portfolio to include beard care, hair styling products and deodorants.

Updated: June 5, 2025 12:44 IST

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India urges UAE to follow quota system for gold exports

Economy38 min ago

India briefed UAE on changes in gold import quota allocation under CEPA to increase transparency. The new process will be through competitive bidding, addressing concerns of impact on UAE’s gold exports. The joint committee also reviewed progress on market access, anti-dumping, and regulatory cooperation. Both sides aim to boost non-oil trade to $100 billion by 2030.

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