Page 7 of Marketing

Gini & Jony looks to reclaim childhood as Suditi Industries rebuilds a retail icon Premium Story

Suditi Industries’ CEO Harsh Agarwal is reviving iconic kidswear brand Gini & Jony with a focus on tier 2 and…

April 30, 2025 16:08 IST

Zouk launches “A Bagful of You” campaign with Kriti Sanon, marks IPL 2025 debut

The long-term initiative focuses on identity, cultural roots, and expands across TV, digital, and offline channels.

April 29, 2025 14:38 IST

CMF Phone 2 Pro retains modularity with three new accessories including Universal Cover, Interchangeable Lenses (Fisheye and Macro), and Wallet/Stand.

Nothing’s CMF launches Phone 2 Pro, Buds 2 Series to expand market reach

Nothing’s sub-brand CMF has launched the CMF Phone 2 Pro along with Buds 2, Buds 2 Plus, and Buds 2a…

April 29, 2025 12:01 IST

Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment.

Kenny Delights Appoints Sunny Leone as Brand Ambassador for MADMAX Energy Drink

The company expands from superfoods to functional beverages, with plans for multi-state distribution and multi-channel marketing.

Updated: April 28, 2025 16:24 IST

“Premium real estate is growing, and the number of developers is shrinking. That’s actually a good thing—it opens the door for structured, transparent players,” said Krishnan.

Birla Estates’ calculated bet on premium real estate for long-term gains Premium Story

Birla Estates, the real estate arm of Century Textiles and Industries (now a wholly-owned subsidiary of Aditya Birla Real Estate…

April 23, 2025 16:24 IST

67% of Indians trust influencers more than ads, says Kantar

An additional 26% say they prefer influencer content but remain cautious about who they follow.

April 22, 2025 11:50 IST

MF, investments, Invits, Reits, Mutual Funds, Real Estate Investment Trust,

“India is building smarter, not faster”—Aayush Puri on how PropTech and reforms are helping India outpace China in real estate

With record-breaking housing sales, rising PropTech investments, and regulatory reforms, India is emerging as the next global real estate powerhouse,…

Updated: May 12, 2025 22:15 IST

Eyewear brand Rawbare sees 300% surge in customer base

The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility.

Updated: April 24, 2025 22:37 IST

How Spotify built a billion-dollar brand by crushing music piracy

From battling piracy to betting on podcasts, Spotify’s slow-burn strategy finally hits a high note, with India playing a key…

Updated: April 16, 2025 17:14 IST

What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient and relevant.

April 16, 2025 11:09 IST

n this role, he will lead the company’s growth and marketing strategy, spearhead sales operations, and drive customer engagement as the real estate firm strengthens its presence in wellness-centric and sustainable development.

Ridhira Group appoints Vivek Chaturvedi as SVP, Sales & Marketing

Ridhira Group appoints Vivek Chaturvedi as Senior Vice President, Sales & Marketing to lead its growth, sales strategy, and marketing…

April 14, 2025 17:45 IST

On weekends, I continue to work by reading, mentoring other busin-esses, and interacting with business leaders.

After hours with Sudhir Mehta, Chairman, Pinnacle Industries Ltd Premium Story

Sudhir Mehta, Chairman of Pinnacle Industries and founder of EKA Mobility, shares his journey, passion for EVs, and love for…

April 14, 2025 11:44 IST

Godrej Jersey is doubling down on allied offerings Premium Story

Godrej Jersey targets Rs 1,000 crore in South India with a 3×3 strategy, banking on badam milk, curd, paneer, innovation,…

April 14, 2025 11:29 IST

“Scaling up is not just about numbers—it’s about keeping the experience consistent. We’ve had to rethink operations, training, and even the kind of people we bring into our community,” said Govind Gaur, founder of WanderOn.

Inside WanderOn: How Govind Gaur is tapping Gen Z’s demand for community travel

How Delhi-based travel startup WanderOn, founded by Govind Gaur, is building a Rs 100-crore business by tapping Gen Z’s demand…

April 12, 2025 15:08 IST

For FY26, Vi-John is targeting 15% to 18% revenue growth.

From a small family venture to a global grooming company: The Vi-John Story

Vi-John plans to expand its men’s grooming portfolio to include beard care, hair styling products and deodorants.

Updated: June 5, 2025 12:44 IST

The company has begun pilot runs using biodiesel in commercial vehicles to evaluate the fuel’s potential integration into existing logistics operations.

Vedanta Aluminium sets 2030 targets as part of its decarbonisation roadmap

Vedanta Aluminium states that its smelters are certified under the Aluminium Stewardship Initiative’s Performance Standards.

Updated: June 5, 2025 12:36 IST

For now, the players are bullish. As the overall beverage category evolves, they hope to see the category replicate the arc of energy drinks a decade ago — from niche indulgence to a sine qua non of the health-minded.

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

Nestlé’s recent arm flexing in the segment — it expanded its Nescafé ready-to-drink (RTD) portfolio last month with new caramel…

Updated: April 11, 2025 08:15 IST

For now, Reliance’s Rs 9 experiment remains a rare fusion of consumer psychology, operational rigour, and marketing ROI. (AI Image made with DALL-E)

Why Reliance is charging customers to try products—and why it’s smarter than it sounds

What’s the price of tasting success in India’s ultra-competitive FMCG landscape? According to Reliance Retail, it’s Rs 9.

Updated: April 16, 2025 17:10 IST

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Flipkart exits Aditya Birla Lifestyle in Rs 998-cr bulk deal

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Flipkart, owned by Walmart, sold its 6% stake in Aditya Birla Lifestyle for Rs 998 crore. This is the second exit by the company after selling Rs 582 crore in June. The shares were received after ABLBL’s demerger from ABFRL. Key buyers included ICICI Prudential Mutual Fund, Nippon India Mutual Fund, and SBI Life Insurance. Aditya Birla Fashion’s shares rose 7.5

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