Page 4 of Marketing

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

June 13, 2025 10:23 IST

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

A key highlight is Apple’s overhaul of App Analytics. Marketers now get sharper visibility into performance across the funnel, from…

June 12, 2025 09:41 IST

As India’s residential segment grows at over 10% CAGR, driven by higher disposable incomes and demand for connected homes, Schneider Electric is doubling down on its focus on innovation, localization and consumer-centric design.

Watt’s up, India? Schneider Electric wants to make your home smarter

Among the new product offerings, the Miluz Zeta range introduces what the company claims is an industry-first: an integrated air…

June 11, 2025 17:00 IST

77% of BFSI brands turn to influencers to build credibility: Report

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly…

June 11, 2025 15:44 IST

Until a proper framework is in place, there is no right answer to questions in a business which piggybacks on fear and blind faith, making it a clear ground to feed manipulation based on non-scientific methods. ( AI image created with Ideogram)

How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern

Under the Consumer Protection Act, 2019, astrologers offering services for consideration could be deemed service providers. But holding them legally…

Updated: June 11, 2025 17:03 IST

Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

Enter “The First Great Anti-Hair Movement”, quite literally, that was the campaign Gillette started to introduce shaving to women, which…

June 11, 2025 10:43 IST

The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community

ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural…

June 9, 2025 16:29 IST

Despite its global ambitions, Myntra remains deeply committed to India.

Myntra eyes global growth, Keeps India at the core: CEO Nandita Sinha

The company is currently focused on serving the 650,000 Indians living in Singapore, a market it believes is ripe for…

Updated: June 9, 2025 10:20 IST

The campaign marks a step forward for Nykaa Luxe as it strengthens its presence in the premium beauty space

Exclusive: Nykaa Luxe finds its muse in Lisa Haydon

Lisa Haydon fronts Nykaa Luxe’s latest campaign, spotlighting global beauty brands for the modern Indian luxury shopper.

June 7, 2025 11:00 IST

Did RCB’s marketing fiasco cost 11 lives at Bengaluru victory rally?

At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,…

June 6, 2025 16:46 IST

Tata Trusts’ campaign promotes menstruation as a sign of health, not readiness for marriage

According to Tata Trusts, the initiative uses a series of short films and community engagement activities to help reframe conversations…

Updated: June 10, 2025 12:53 IST

Ankit Chona is back to chill: Hocco aims for Rs 450 cr in ice cream sales

“We continued to run our restaurant business and a very small ice cream parlour brand called Huber and Holly,” Chona…

Updated: June 18, 2025 11:19 IST

Ahead of the finale, Reddy hosted the Beauty With A Purpose Gala at her residence, Mon Amour Palais, which was attended by 108 contestants.

Sudha Reddy named Miss World’s first global ambassador

She also served on the jury at the Miss World 2025 Grand Finale.

Updated: June 4, 2025 11:36 IST

Suhana Khan steps In: adidas India’s new face of Originals

Collaboration highlights Originals line and next-gen focus

June 2, 2025 17:14 IST

The company marked the launch with an event at its Mumbai Experience Centre in Powai, attended by Liebherr’s global and India leadership, along with key dealers.

Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

The product range includes fridges, freezers and combination units designed for built-in modular kitchens

Updated: June 27, 2025 21:13 IST

Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers

However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they…

May 28, 2025 14:04 IST

While digital piracy has grown globally, in India, it is physical piracy that continues to dominate

Piracy, platforms, and the price of neglect

Online platforms inadvertently or knowingly facilitate the sale of pirated books due to oversight, ease of access and delayed enforcement

May 25, 2025 14:14 IST

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India urges UAE to follow quota system for gold exports

Economy39 min ago

India briefed UAE on changes in gold import quota allocation under CEPA to increase transparency. The new process will be through competitive bidding, addressing concerns of impact on UAE’s gold exports. The joint committee also reviewed progress on market access, anti-dumping, and regulatory cooperation. Both sides aim to boost non-oil trade to $100 billion by 2030.

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