Page 227 of Marketing

The aim behind the partnership is to co-create and grow together.

Digital Kong bags complete digital mandate for Raw Beauty

As per the mandate, Digital Kong will take forward performance marketing, social media communication, brand strategy, creative shoots, public relations,…

July 11, 2022 15:47 IST

Tiger Shroff extends association with ESports Premier League (ESPL) as brand ambassador for season 2

The actor will continue as the face of ESPL to encourage competitive gaming across the country

July 11, 2022 13:26 IST

Jujhar Group rolls out a new brand identity

The group’s new corporate identity and branding has been done by Triverse Advertising

July 11, 2022 12:04 IST

Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves.

Beardo ropes in Vicky Kaushal as brand ambassador for fragrances

Vicky Kaushal joins Hrithik Roshan as the latest brand ambassador

July 9, 2022 14:30 IST

Swiggy also introduced a special tribute on its app for the rider by putting a horse riding icon to showcase the delivery person.

How Swiggy addressed the ‘horse in the room’; brand experts call the move distinctive

A recent viral video of a man carrying Swiggy’s monogrammed delivery bag has gone viral and sparked conversations on social…

Updated: July 8, 2022 10:46 IST

As per the company, Zenith won this business on the back of its integrated, differentiated approach to planning and suite of proprietary multi-channel tools.

Zenith India bags media mandate of Eureka Forbes

As per the mandate, Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing,…

July 6, 2022 09:31 IST

Plum joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices

Essence bags integrated media duties for Plum in India

Plum will leverage Essence’s use of analytics and technology to help drive growth for the brand

July 5, 2022 08:44 IST

Rewriting metaverse marketing strategies; Reasons why metaverse has staying power

The critical elements of marketing in the metaverse resemble those of designing authentic and compelling brand experiences in the physical…

Updated: July 5, 2022 16:02 IST

How MSMEs can go beyond branding to emotionally connect with consumers through ‘lovemark’

Ease of Doing Business for MSMEs: Lovemark is essentially a marketing concept introduced by Kevin Roberts, who headed a prominent…

July 4, 2022 21:04 IST

LegalKart inks strategic partnership with Times Group’s Brand Capital

Under this strategic partnership, Times Group will help LegalKart leverage its media for cross-platform promotion and bolster growth capabilities.

July 4, 2022 19:57 IST

Naik also highlighted that being purpose-led helps companies benefit in terms of consumer engagement.

Capgemini’s Sarika Naik on why companies have a larger role to play in society

As per Capgemini, 75% of consumers share that they will purchase exclusively or more from companies that give back to…

June 21, 2022 11:29 IST

Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind, Nitin Gupta, executive director, Springfit said.

Kareena Kapoor Khan named as the brand ambassador for Springfit

Khan will be seen spearheading the multi-media campaigns spanning digital, and over-the-top platforms for the brand and raising awareness through…

June 20, 2022 18:10 IST

The company is in advanced talks to raise the next round of funding, the details of which will be revealed over the next two-three months.

The Sleep Company eyes net revenue of Rs 200 crore this fiscal; to spend Rs 40 crore on marketing in FY23

The company recently launched its first experience store in Bengaluru and plans to launch more than 25 stores in the…

June 13, 2022 09:57 IST

The Metaverse market that is taking shape offers a wide range of commercial opportunity to enterprises.

How metaverse provides opportunities for brands

The platform offers consumer-facing companies the opportunity to provide to the consumer new ways to shop, such as virtual storefronts,…

June 11, 2022 10:19 IST

The company claims to open new avenues for internet providers, local cable operators and multi system operators who can partner with them.

PlayboxTV ropes in Rannvijay Singha as their first brand ambassador and investor

The company aims to partner with multiple OTT platforms and consolidate their shows and movies to serve a unified community…

Updated: May 31, 2022 13:24 IST

Digimaze is an AdTech performance marketing firm.

Digimaze bags the performance marketing mandates for Just Watches and Cottonworld

The agency’s goal is to create effective performance marketing campaigns for both companies with the goal of scaling up and…

May 26, 2022 18:53 IST

Navyasa by Liva is launched by the house of Aditya Birla Group

Navyasa by Liva’s rolls out new campaign #freetobe featuring Deepika Padukone

Conceptualised in line with the theme #freetobe, the campaign showcases the brand’s intent to revolutionise the way sarees are perceived.

May 25, 2022 15:34 IST

A holistic approach to retail sales and marketing essential for positive brand development

The foremost thing holistic marketing does is it identifies a common goal and then lets all activities follow from there,…

April 21, 2022 18:29 IST

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