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    1. Business News
    2. About
    3. marketing

    Page 225 of Marketing

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    TATA Studi comes from Tata ClassEdge, an education technology solution provider which claims to have its presence in 2,000 progressive schools across various states in India.
    Tute Consult appointed as the strategic communication partner of Tata Studi

    Tute Consult will be responsible for growing awareness of Tata Studi and its offerings

    August 9, 2022 17:32 IST
    With the new launch, 5Elements aims to capture an audience who is looking for earbuds that can deliver both gaming and music performance side by side.
    5Elements signs Prateek Gandhi as brand ambassador

    The brand has launched two new earbuds focusing on environmental noise cancellation

    August 9, 2022 14:35 IST
    The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.
    Integrated marketing agency Grapes announced as the social media agency on record for JBL

    The agency will focus on creating and executing content, and social media management, as well as creating a community of…

    August 9, 2022 13:30 IST
    Wondrlab comprises a mix of creativity, experience and technology, with a deep understanding of human behaviour, brands and platforms.
    Wondrlab India launches Wondrlab Technologies; appoints Rajesh Ghatge as CEO

    With the launch of Wondrlab Technologies, Wondrlab aims to build a comprehensive new age technology, design, and analytics solution stack…

    August 9, 2022 12:24 IST
    To be sure, Shopify said in its latest results Plus did "extraordinarily well" and that total merchant growth in the second half would be more than in the first.
    Shopify merchant growth falters as weak consumer spending hits businesses

    A decline in online shopping has hammered the company’s earnings this year and forced it to cut jobs, unwinding a…

    August 9, 2022 08:10 IST
    Following its rebranding, the company will continue to focus on a robust business model while creating a significant impact by technology and design innovation, it said in an official statement.
    Water-tech startup Swajal refreshes its brand identity to become ‘Boon’

    Boon will reflect the brand’s philosophy of celebrating water as a blessing, the company said in a statement

    August 8, 2022 19:15 IST
    In FY22, Reliance Retail added over 1.50 lakh jobs, taking its total headcount to 3.61 lakh.
    Reliance invests Rs 30,000 cr in retail in FY22; to accelerate store expansion, e-commerce

    Over its strategic priorities and way forward, Reliance Retail said it will “accelerate new store expansion” and continued emphasis on…

    August 8, 2022 18:57 IST
    True North claims to invest in mid-sized, profitable, India-centric businesses and transform them into world-class industry leaders
    Verve Media wins video creation mandate for True North

    Verve Media will be in charge of developing strategy-driven videos for True North’s social media accounts as part of the…

    August 8, 2022 17:30 IST
    Lay’s Gourmet is targeted to anyone in the slightly younger audience.
    With Lay’s Gourmet, PepsiCo India taps into premium snacks segment

    From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy

    Updated: August 8, 2022 14:03 IST
    An attempt at rationalising consumer behaviour for not going through an email would reveal that most of the time, emails are turfed out to the promotional folder, which consumers rarely visit, instead of the primary inbox.
    Why email 2.0 can be a marketer’s best friend

    Push channels such as email, SMS, and app notifications remain the most preferred alternative for an enterprise to attract customers…

    August 7, 2022 18:28 IST
    Enable your consumers to have easy access to you- this helps establish trust that builds credibility.
    Driving credibility and reputation – what new age brands can do

    Critical across brand sizes, building trust becomes even more important for younger brands as word-of-mouth plays a higher role in…

    August 7, 2022 10:00 IST
    With cookies well on their way out and privacy settings becoming much more stringent, it’s harder to manage and analyse customer data
    AI for marketing: An indispensable partner in 2022 and beyond

    Given the potential of AI, brands that are early adopters would have an edge over the rest in the coming…

    August 6, 2022 17:57 IST
    The ultimate aim of any marketing campaign, no matter its shape and size, is to promote a brand to a customer and create a perceived connection between the two.
    How experiential marketing is changing brand building In 2022

    If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field

    August 6, 2022 10:16 IST
    Kaun Banega Crorepati, hosted by Amitabh Bachchan, will present its 14th season starting on Sunday, August 7, 2022.
    Kotak Mahindra Bank inks association with Kaun Banega Crorepati – Season 14 as the ‘official banking partner’

    As per the association, the hotseat winners will be awarded their prize money through Kotak Mahindra Bank’s multiple payment options

    August 5, 2022 16:04 IST
    Ray will be leading the marketing and public relations for Paras Buildtech
    Paras Buildtech appoints Poulomi Ray as head of marketing

    Ray has previously worked with brands such as DLF Ltd, The Leela Group, Hilton Hotels, and MGM Resorts International (USA),…

    August 5, 2022 12:48 IST
    Infectious’ task will be to strategise and deploy creative campaigns for the brands Arize, Dekalb, Laudis, Nativo and Vayego, in multiple tiers and markets across the country.
    Infectious Advertising wins the creative duties of multiple Bayer brands

    The accounts fall under Bayer’s Crop Science Division

    August 4, 2022 19:33 IST
    As per the company, Kaif’s personality image resonates with today’s Indian men and women.
    Emami announces Katrina Kaif as brand ambassador for its spice range

    Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across…

    August 4, 2022 18:26 IST
    The campaign will bring Chillar’s love for skincare to life
    Estée Lauder India ropes in Manushi Chhillar as the new face of Advanced Night Repair

    The campaign will be featured in digital and social platforms across India

    Updated: August 5, 2022 12:52 IST
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    NBBL targets 1 billion monthly transactions
    NBBL targets 1 billion monthly transactions
    Money4 hr ago

    NPCI’s subsidiary NBBL plans to process 1 billion transactions per month in the next three years, targeting half of India’s households and processing 3 bills per household. The launch of Banking Connect, an interoperable platform, aims to enhance the digital payment experience for online merchants. It has already partnered with major banks and payment aggregators, with more banks in the pipeline.

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