Page 2 of Marketing

Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.…

Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT.

The initiative, which has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities, aims…

After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…

Peyush Bansal’s Lenskart, which began as an online contact lens seller in 2010, is now gearing up for a Rs…

A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the…

The redesigned logo, a minimalist interlocked diamond, reflects the brand’s global shift towards a more modern, digitally integrated identity.

The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has…

Birla, 30, began her professional journey with the Universal Music Group, launching her music career internationally, before becoming the brand…

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the complexities involved…

The updated lineup introduces a number of firsts for the chain, including Ramen bowls with regional Indian influences, handheld breakfast…

What began as a street-side spectacle is now taking structured form. On July 11, 2025, Dolly announced a pan-India franchise…

There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official…

The association warned that such labelling trends, often amplified on social media, may influence consumers to make food choices that…