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    1. Business News
    2. About
    3. arattai

    Arattai

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    WhatsApp tests feature allowing cross-messaging for users via Zoho founder Sridhar Vembu's messaging app 'Arattai'
    WhatsApp tests feature allowing cross-messaging for users via Zoho founder Sridhar Vembu’s messaging app ‘Arattai’

    In September this year, Sridhar Vembu suggested the idea of standardisation of messaging protocols between apps, similar to how UPI…

    Updated: November 15, 2025 09:38 IST
    Zoho Arattai messaging app: Key features, download guide and top FAQs explained
    Zoho’s Arattai drops out of top 100 apps within a month of topping the charts

    The app’s rapid decline highlights the challenge of overcoming WhatsApp’s massive network effects in India, where previous competitors like Hike…

    November 4, 2025 23:27 IST
    WhatsApp tests feature allowing cross-messaging for users via Zoho founder Sridhar Vembu's messaging app 'Arattai'
    Sridhar Vembu’s Zoho Arattai drops out of the top 100 apps list while WhatsApp, other rivals soar

    The decline marks a sobering setback for Zoho, which positioned Arattai as a secure, feature-rich alternative to foreign-owned communication apps…

    Updated: November 15, 2025 09:38 IST
    Zoho founder Sridhar Vembu says, WhatsApp rival Arattai is about self-reliance, not just messaging
    Zoho founder Sridhar Vembu says, WhatsApp rival Arattai is about self-reliance, not just messaging

    India’s homegrown messaging app Arattai has surged past prominent global rivals to claim the top spot in app store rankings.

    October 15, 2025 15:41 IST
    In his post, Vembu stated, “India sent her best,” acknowledging the diaspora’s incredible talent.
    Zoho’s Sridhar Vembu breaks language barriers, drops guide on how to say ‘Arattai’ in multiple languages

    Zoho founder Sridhar Vembu shared a fun guide on social media, teaching users how to say ‘Arattai’ in different languages.

    October 12, 2025 13:02 IST
    WhatsApp tests feature allowing cross-messaging for users via Zoho founder Sridhar Vembu's messaging app 'Arattai'
    Zoho CEO Sridhar Vembu says, WhatsApp rival Arattai may look simple, but it hides 20 years of deep in house research

    Zoho CEO Sridhar Vembu said that Arattai, may look simple from the outside but is actually built on two decades…

    Updated: October 14, 2025 07:59 IST
    Zoho founder Sridhar Vembu seeks user feedback on implementing end-to-end encryption in WhatsApp rival Aratta
    Zoho’s Arattai messaging app needs to adopt THIS key WhatsApp security feature: Details inside

    The Made In India alternative to WhatsApp is at number one position in social networking category on App stores.

    Updated: October 12, 2025 13:50 IST
    Zoho Arattai messaging app: Key features, download guide and top FAQs explained
    Zoho Arattai messaging app: Key features, download guide and top FAQs explained

    Zoho CEO posted on ‘X’ saying that Arattai traffic has increased 100X in 3 days, which is partly due to…

    Updated: October 7, 2025 12:40 IST
    Zoho founder Sridhar Vembu seeks user feedback on implementing end-to-end encryption in WhatsApp rival Aratta
    Zoho Arattai vs WhatsApp: Features, data security and user benefits compared

    Zoho Arattai vs WhatsApp: Currently ranked at the top of app stores in the social networking segment, Arattai has secured…

    October 3, 2025 09:49 IST
    Zoho founder Sridhar Vembu seeks user feedback on implementing end-to-end encryption in WhatsApp rival Aratta
    Zoho Arattai grows as a Made-in-India WhatsApp rival, missing privacy feature draws user concern

    Zoho Corporation’s indigenous messaging app Arattai is witnessing a surge in downloads and daily users, with many seeing it as…

    Updated: October 3, 2025 09:41 IST
    Zoho founder Sridhar Vembu says, WhatsApp rival Arattai is about self-reliance, not just messaging
    Zoho Arattai introduces a feature that WhatsApp still hasn’t rolled out in 2025: Details inside

    Arattai is enjoying success and is ranked number one on the App store. This is all thanks to the features…

    Updated: October 6, 2025 14:26 IST
    Zoho messaging app Arattai hits growth milestone amid Tamil name controversy, Can the ‘Made in India’ app challenge WhatsApp?
    Zoho messaging app Arattai hits growth milestone amid Tamil name controversy, Can the ‘Made in India’ app challenge WhatsApp?

    Zoho CEO posted on ‘X’ saying that Arattai traffic has increased 100X in 3 days, therefore, it is working hard…

    Updated: October 2, 2025 14:42 IST
    WhatsApp tests feature allowing cross-messaging for users via Zoho founder Sridhar Vembu's messaging app 'Arattai'
    Arattai vs WhatsApp: Zoho CEO Sridhar Vembu reassures Indian user data will stay in India

    Arattai , the Made In India alternative to WhatsApp is at number one position in social networking category on App…

    October 1, 2025 09:39 IST
    Zoho founder Sridhar Vembu says, WhatsApp rival Arattai is about self-reliance, not just messaging
    ‘We do not want to be a monopoly’: Zoho CEO Sridhar Vembu’s Arattai challenges WhatsApp with UPI strategy

    Zoho’s founder, Sridhar Vembu, has emphasized that the Arattai messaging app is designed to be more than just another chat…

    Updated: October 3, 2025 09:36 IST
    After Perplexity CEO Aravind Srinivas, Radhika Gupta congratulates Zoho CEO Sridhar Vembu as WhatsApp rival Arattai sees a 100x surge in traffic
    After Perplexity CEO Aravind Srinivas, Radhika Gupta congratulates Sridhar Vembu as WhatsApp rival Arattai sees a 100x surge in traffic

    Radhika Gupta, CEO of Edelweiss Mutual Fund, congratulated Sridhar Vembu’s Zoho-backed messaging app Arattai for achieving a major user milestone…

    Updated: October 11, 2025 09:44 IST
    Vembu Warns India Must Balance AI Ambitions with Power Constraints
    ‘Zoho is free from Wall Street pressure,’ Sridhar Vembu says, hailing WhatsApp rival Arattai’s made-in-India triumph

    Arattai is making headlines for reaching the number 1 position on App stores for the social networking category.

    Updated: October 3, 2025 08:09 IST
    'We have faced a 100x increase in Arattai traffic in...,' says Zoho CEO Sridhar Vembu, Perplexity AI CEO Aravind Srinivas reacts
    Perplexity CEO Aravind Srinivas congratulates Sridhar Vembu as Arattai jumps from 3,000 to 350,000 sign-ups within days of its launch

    Perplexity CEO Aravind Srinivas has praised Zoho Corp’s new messaging app, Arattai, congratulating Sridhar Vembu on its success.

    Updated: October 3, 2025 08:09 IST

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