Page 8 of Advertising

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AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI…

March 19, 2025 18:40 IST

India’s Antitrust Watchdog Targets Global Media Agencies Ahead of IPL, Raising Stakes in $18.5 Billion Ad Market

Ad titans under fire: CCI raids GroupM, Dentsu, IPG in IPL-season price-fixing crackdown

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The…

March 19, 2025 14:08 IST

The “Share the Load” campaign by Ariel was a game-changer in Indian advertising, addressing a critical yet often overlooked societal issue: gender inequality in household chores

On the spot with Shashwat Vatsa, AVP, Brand Olyv Premium Story

Ariel’s “Share the Load” campaign redefined Indian advertising by challenging gender roles in household chores. Discover how this campaign sparked…

March 19, 2025 10:44 IST

By turning an everyday convenience into an unexpected problem, OML’s campaign not only entertained but also reinforced the vivo T4x’s performance credentials.

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x

OML’s Suvidha Ke Liye Khed Hai campaign for the vivo T4x Flipkart launch flips traditional marketing, using humor and reverse…

March 18, 2025 17:22 IST

This year’s theme, ‘Ignite ______’, aims to spark critical industry conversations across creativity, brands, and consumer engagement.

Goafest 2025 dates announced: Festival returns to Goa with ‘Village’ concept and ABBY Awards

Goafest 2025, South Asia’s largest creative festival, returns to Goa from May 21-23, introducing the immersive ‘Goafest Village’ concept.

March 18, 2025 09:56 IST

I thrive on randomness during the weekends — it’s the perfect escape from the structured schedule I follow at work. The last thing I want is to plan everything out; I prefer to go with the flow and see where the weekend takes me.

After hours with Raghavan RS, CEO & Co-Founder, Animaker Premium Story

Raghavan RS, CEO & Co-Founder of Animaker, shares insights on his work, weekdays, and weekends—balancing AI-driven video innovation with spontaneous…

Updated: March 17, 2025 10:16 IST

A viral LinkedIn post slammed the ad, arguing that it dehumanises domestic workers and perpetuates systemic labor exploitation

‘They are workers…not tap to order service’, Urban Company’s ‘Insta Maids’ ad called out

Urban Company’s ‘Insta Maids’ ad faces backlash for allegedly dehumanising domestic workers and promoting exploitative labour practices. Critics call out…

March 15, 2025 15:26 IST

Inside scoop on influencer earnings: Niche, negotiation, and ROI

A decade ago, if someone claimed they made a living by posting pictures of coffee cups and skincare routines, you’d…

March 15, 2025 10:32 IST

The start-up idea took root as the siblings found themselves thrust unfavorably under the spotlight following the death of actor Sushant Singh Rajput.

Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message

Holi 2024 gets a bold new message as Rhea Chakraborty and Tinder India launch a campaign promoting consent. Their slogan,…

March 13, 2025 12:28 IST

Cadbury Dairy Milk India's campaign does more than promote a product; it sparks a conversation about everyday inclusivity.

Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting…

March 13, 2025 12:15 IST

One thing that made this campaign remarkable was that it served everyone

On the spot: Campaign showed small cars can have a big impact Premium Story

Rather than letting these iconic red and yellow cars end up in a junkyard, Little Tikes invited the families to…

March 12, 2025 08:52 IST

Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story

Little wonder then that in its prime, the Luna held over 90% of the moped market. In the early 2000s…

March 10, 2025 08:32 IST

Why Lifebuoy needs SRK as its new face Premium Story

The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be…

March 10, 2025 08:19 IST

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

What happens when men face the same online harassment women endure every day? Snitch’s Women’s Day campaign holds up a…

Updated: March 7, 2025 15:14 IST

Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences.

March 7, 2025 13:36 IST

Maruti Suzuki India led the list of advertisers in print, closely followed by SBS Biotech.

Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, raising…

March 7, 2025 09:48 IST

The campaign challenges traditional category boundaries with a bold new approach.

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

Lifebuoy teams up with Shah Rukh Khan to expand its brand proposition from health to skincare. The campaign challenges traditional…

March 6, 2025 17:12 IST

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

Parle Agro introduces Vicky Kaushal as the brand ambassador for Appy Fizz, unveiling the new campaign ‘The One, The Only’…

March 6, 2025 14:37 IST

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Row over advance tax devolution to Karnataka as poll-bound Bihar gets a bigger share

India News42 min ago

Karnataka Ministers MB Patil and Priyank Kharge condemn the Centre for low tax devolution, calling it financial discrimination and demanding fairness and justice for the state. BJP’s vote-bank states received a larger share compared to Karnataka, which contributes more. The Ministry of Finance released Rs 1,01,603 crore to the states.

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