Page 8 of Advertising

"Brands need to be on a conscious journey to challenge norms rather than piggyback on trends."

BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story

In this edition of BrandWagon AdTalk, Manisha Kapoor, CEO & Secretary General of ASCI, talks about how advertising continues to…

April 12, 2025 13:43 IST

Radio also recorded a 66% fall in ad spending.

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Amazon Online India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by…

April 11, 2025 15:14 IST

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

The partnership also includes access to a dedicated Scapia Lounge at the RCB Bar & Cafe.

April 10, 2025 16:50 IST

The campaign content is being distributed across digital platforms including JioCinema, YouTube, and Instagram

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

SportsBaazi launches its new IPL 2025 campaign featuring Robin Uthappa, focusing on the concept of sports trading. The campaign explores…

Updated: April 9, 2025 15:28 IST

Paritosh Srivastava has been with Publicis Groupe since 2011 and has led mandates across categories including FMCG, BFSI, retail, auto, fintech, and telecom

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India and Snehasis Bose as Group Chief Strategy Officer,…

April 8, 2025 14:48 IST

No wonder India’s `1.1 lakh crore ad industry is bracing for US President Donald Trump’s tariff plan to make landfall.

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs 15,000 crore annually…

Updated: April 9, 2025 15:08 IST

The accompanying anthem captures this essence, showing a world drowning in distractions and urging listeners to reclaim their peace through immersive storytelling

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Pocket FM unveils its official India tagline, ‘India, Kuch Acha Suno!’, with a powerful anthem, encouraging listeners to escape digital…

Updated: April 3, 2025 16:52 IST

Property, stocks, BSE, market, sensex, Budget, RBI, Reserve Bank of India

Performance marketers face diminishing returns on social media ad spend: Taboola report

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels…

April 3, 2025 13:15 IST

Through the ad, Volkswagen isn’t positioning the Golf as an aspirational car but one that is safe and makes sure we never stop dreaming.

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Brave campaign keeps childhood dreams alive

April 2, 2025 11:08 IST

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to…

April 1, 2025 17:54 IST

The power of storytelling: From Nike’s ‘Make Every Yard Count’ to a global creative journey

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

Speaking on ‘Split Second Storytelling’ at an Ad Club Madras event, the CCO reflected on the inspiring life story of…

Updated: March 31, 2025 13:38 IST

The advertisements are directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad

PokerBaazi revives ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor

PokerBaazi’s latest campaign highlights how everyday skills translate into the game of poker.

March 25, 2025 13:12 IST

Corridor of uncertainty: Crackdown on surrogate advertising during IPL Premium Story

The Damocles’ sword hangs over Rs 700 crores worth of ad money

March 21, 2025 10:40 IST

Wipro Q4 results today, Wipro Q4 results, Wipro Q4 preview, Wipro Q4 Results Preview, Q4 Results, Wipro Stock Price, Stock Price of Wipro, Wipro share price performance, Wipro stock price in India, Wipro Share Price, Wipro Share Price Today, wipro results, wipro q4 results, wipro q4fy25, wipro dividend, q4 results, q4fy25, wipro q3 results, wipro stock, wipro stock performance,

AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI…

March 19, 2025 18:40 IST

India’s Antitrust Watchdog Targets Global Media Agencies Ahead of IPL, Raising Stakes in $18.5 Billion Ad Market

Ad titans under fire: CCI raids GroupM, Dentsu, IPG in IPL-season price-fixing crackdown

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The…

March 19, 2025 14:08 IST

The “Share the Load” campaign by Ariel was a game-changer in Indian advertising, addressing a critical yet often overlooked societal issue: gender inequality in household chores

On the spot with Shashwat Vatsa, AVP, Brand Olyv Premium Story

Ariel’s “Share the Load” campaign redefined Indian advertising by challenging gender roles in household chores. Discover how this campaign sparked…

March 19, 2025 10:44 IST

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