Page 6 of Advertising

"Earlier, it was all about touchscreens or cute selfie stations. Today, AR, VR, AI, and spatial computing aren’t accessories anymore. They are the experience," Sindhu Biswal, CEO and Founder of Buzzlab, told financialexpress.com.

All eyes on AI: Brands are watching you watch them

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall…

May 30, 2025 10:54 IST

"The unexpected interruption of the IPL did disrupt momentum across several sectors, from FMCG to e-commerce. Naturally, some of our clients’ campaigns were impacted mid-flight," Gupta added.

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

“Having evolved from being part of the DDB network group, a few years ago Tribes acquired full ownership and took…

Updated: May 30, 2025 16:55 IST

The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story

“We have not had a new business strategy for the past 11-odd years that we’ve been in existence. I believe…

May 30, 2025 09:38 IST

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media,…

May 29, 2025 15:44 IST

New DMRC campaign targets social media stunts on trains

With a mix of humour and direct messaging, the campaign discourages passengers from filming dance videos, skits, or music performances…

May 29, 2025 14:13 IST

The main campaign film is animated and emphasizes the contrast between India’s recent white-ball dominance and the elusive red-ball success in England.

Sony Sports Network kicks off campaign for India-England Test series starting June 20

Launches ‘Ground Tumhara, Jeet Hamari’ campaign as new-look Indian team prepares for historic challenge

May 28, 2025 20:02 IST

Regional depth is another factor that gets overlooked by global agencies. “Cultural nuance and grassroots understanding are key in a country like ours.

Indie agencies pulled off some big wins this Goafest. Just a flash in the pan? Premium Story

Rohit Ohri, founder of OHRIGINAL and former FCB global partner, believes the Abby Awards are a wake-up call for large…

May 28, 2025 09:27 IST

In today’s times, there is need for creativity to demonstrate immediate impact rather than nuance, Khazanchi said, “ChatGPT is not a tool for creativity but rather of productivity.”

‘Technology will conquer you if you don’t conquer technology’ Premium Story

In a session on creativity, Ashish Khazanchi, managing partner of Enormous, said, “The industry is faced with two choices at…

May 23, 2025 09:49 IST

Despite the advertising boom, some major sectors have been notably absent. Education, Real Estate, Household Products, and Personal Accessories were underrepresented across both platforms, missing out on the IPL’s massive and diverse viewership.

IPL 2025 ads: Food brands lead, key sectors stay quiet

Television, by contrast, saw a more balanced spread. Durable goods held 13% of the ad share, Banking & Finance 9%,…

Updated: May 22, 2025 16:57 IST

Earlier in the day, the festivities kicked off with a spirited performance by Indian singer and rapper Mika Singh.

Wavemaker, ABP take top honours Premium Story

In the media category, media investment firm GroupM dominated as its agencies took the top three spots. Wavemaker was named…

May 22, 2025 09:54 IST

Media Agency of the Year - Wavemaker India

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Wavemaker India emerged as a frontrunner, bagging the coveted Grand Prix for Dream11’s “India’s New Local Language,” a campaign that…

May 22, 2025 00:01 IST

A total of 29 gold metals and 95 silvers and 137 bronze metals were awarded, along with 18 Young Maverick awards for disruptive, creative work executed by talent under the age of 30 years.

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

Industry leaders like Kareena Kapoor and Spotify India’s MD shared insights on creativity, technology, and evolving advertising trends shaping India’s…

May 21, 2025 22:43 IST

51% consumers boycott brands advertising next to hate speech: Report

The report underscores that 68% of consumers believe it’s inappropriate for brands to advertise alongside hate speech or aggressive content.

May 21, 2025 13:30 IST

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

With a current market size of $2.5 billion (2024) and projected to grow to $4 billion by 2033, the anti-ageing…

Updated: May 22, 2025 11:52 IST

With over 4,000 entries and a global jury partnership, the ABBYs aim to set India’s creative benchmark amid a crowded awards landscape.

ABBY Awards face rising competition but hold ground as India’s creative benchmark

Discover how the ABBY Awards maintain their position as India’s leading creative and advertising awards in 2025. Amid rising competition…

May 20, 2025 17:32 IST

Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

The new campaign, developed by creative agency Moonshot, focuses on simplifying access to credit, emphasising convenience, minimal paperwork, and the…

May 16, 2025 14:35 IST

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

Wellbeing Nutrition has since expanded into 20 formats, including oral thin strips, which the company says now lead globally in…

May 16, 2025 12:11 IST

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Billionbrains Garage Ventures, the parent company of Groww, experienced a 10% decrease in share price after a 94% increase in the past 6 days. Experts attribute this to short selling and a low float, resulting in a short squeeze. Traders and investors are warned to have an exit strategy when dealing with high beta counters to avoid significant losses.

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