Page 5 of Adtech

The shift from third-party cookies is happening, and mechanisms such as ITP and IDFA have been introduced by Apple indicating the industry's seriousness about this transition

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? Premium Story

Globally, user adoption of ad blocking grew 11% between Q4, 2021, and Q2, 2023, to reach a total of 912…

March 12, 2024 08:15 IST

Analysis conducted by IAS across over 40 global agencies and brands revealed that traffic served on sites classified as non-MFA had a conversion rate of more than 278% better than traffic served on MFA sites.

IAS expands solution for programmatic advertising

IAS utilises advanced machine learning technology and additional signals integrated into its core platform to intelligently identify MFA and Ad…

March 6, 2024 12:30 IST

Programmatic advertising typically starts when a consumer visits a publisher’s website.

Upward and onward! Why programmatic advertising and direct media buying can coexist? Premium Story

As per the market research platform Statista, in 2022, the digital advertising industry across India spent around 58% of its…

March 6, 2024 08:15 IST

65% of Indian viewers prefer Connected TV over linear platforms, reveals VDO.AI’s report

the number of CTV users escalating from 5 million in 2020 to a projected 40 million by 2025.

February 28, 2024 12:45 IST

he partnership entails Moloco utilising its advanced machine learning and ad-serving capabilities to develop a robust monetisation solution for Viacom18/JioCinema

Moloco announces multi-year strategic partnership with Viacom18 for ad serving on JioCinema

Moloco Streaming Monetisation is an enterprise software solution that empowers streaming services to transform how they monetise content and media…

February 27, 2024 14:45 IST

Even though consumers spend less than half (48%) of their digital media time on walled gardens, marketers in India are investing 5.5 times more ad spend in these closed ecosystems. In contrast, the open Internet, which captures 52% of consumer time, receives only 15% of the nation's ad budgets

Behind closed doors! How walled gardens control the digital marketing world? Premium Story

As per the market research platform Statista, in 2022, the share of the world’s largest walled gardens – Alphabet, Amazon,…

Updated: February 27, 2024 11:08 IST

In her new role as senior business director, she will be in charge of harnessing iCubesWire’s advanced ad-tech mobile marketing platform

iCubesWire appoints Nivedita Dwivedi as the senior business director

Nivedita brings over 10 years of experience in the ad-tech sector

February 14, 2024 15:30 IST

The gaming industry is a hotbed of innovation and creativity

The compelling case for Indian marketers to embrace experiential marketing with immersive VR technologies

Marketers face the constant challenge of building a personal connection with the audience

February 11, 2024 14:00 IST

AdTech has revolutionised the way businesses connect with their target audience

AdTech aids company growth – Managing data privacy and consent management is key challenge

AdTech encompasses a range of tools and platforms designed to optimise the delivery and performance of digital advertising

February 10, 2024 09:40 IST

Global spending on short-form video ads increased twentyfold in the last five years and is estimated to grow by $11 billion annually, reaching $145.8 billion by 2028

Stayin Alive! How short format videos have become viewers’ as well as advertisers’ delight Premium Story

The idea of delivering short-form advertisements, which aligns with the consumer trend of consuming content, opens up many opportunities and…

February 9, 2024 08:20 IST

Advertisers now have access to AI-driven Classification, which measures adjacent posts to an advertiser’s campaign using Multimedia Technology for frame-by-frame analysis

IAS expands AI-driven brand safety and suitability measurement to Meta

IAS’s expansion with Meta for post-bid Brand Safety and Suitability Measurement aims to provide advertisers with increased transparency

Updated: February 6, 2024 12:08 IST

The lawsuit, filed in January 2023, accuses Google of monopolising the market for digital advertising and undermining competition

Google to face US antitrust trial over digital ads in September

Google separately faces a March 2025 trial in U.S. federal court in Texas, where a similar lawsuit from Texas and…

February 6, 2024 08:45 IST

Interestingly, industry experts opine despite a battle, and Meta-owned WhatsApp being a new-age tool, SMS still hasn’t lost its relevance completely

WhatsApp vs SMS! How both have created a space for itself in the marketing game Premium Story

As per market intelligence platform Statista, ad spending in the SMS advertising market is projected to reach $0.79 billion in…

February 2, 2024 08:20 IST

Organic revenue growth was 6.3% last year, it said

Publicis plans €300 million AI investment over three-year period

It would invest €100 million in 2024, as the new technology is increasingly used in the advertising industry

January 25, 2024 14:10 IST

To maintain transparency, all images created with generative AI will be identified and marked accordingly using SynthID, and will include metadata indicating AI generation

Google integrates Gemini AI into Google Ads for streamlined Search campaigns

Gemini will now power the conversational experience for Search campaigns, combining advertisers’ expertise with AI assistance

January 24, 2024 17:00 IST

Prioritising first-party data, embracing contextual targeting, and fostering direct-to-consumer relationships, brands can defend revenue and unlock new avenues for growth in a privacy-focused market

The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

Google Chrome held 64.73% share of the browser market in CY23, as per data from Statcounter – a global market…

January 23, 2024 08:20 IST

Furthermore, 'Know What’s Real' encourages individuals to exercise caution when encountering suspicious or inaccurate information by advocating for verification through reputable fact-checking organisations accessible via WhatsApp Channels

Meta says its AI tools boost ad campaigns’ returns by 32%

The AI tools also simplified the process of creating campaigns

January 19, 2024 10:00 IST

depending too much on AI to create playlists can lessen the human touch

Taal se taal mila, say music streaming as it listens to your heart, mind, body and soul Premium Story

As per Statista, music streaming services have become a popular platform for advertisers to reach consumers, and several trends are…

December 19, 2023 08:13 IST

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