Page 4 of Martech

Is India ready for neuroscience-backed advertising? (AI Image: Ideogram)

Is India ready for neuroscience-backed advertising? Premium Story

Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging can bridge the gap between consumer intent…

December 19, 2024 08:00 IST

“The tool is ready and available for activation in India and Southeast Asia, and we look forward to continued adoption as more publishers and buyers begin to leverage it to their benefit.” Gavin Buxton, managing director, Asia, Magnite, said.

Magnite expands its audience addressability tool across India and Southeast Asia

According to the company, Magnite Audiences, part of the Magnite Access suite, is designed to help publishers maximise the value…

December 17, 2024 12:09 IST

In her new role, Lobana will oversee Google's operations in India, focusing on advancing digital inclusion and leveraging artificial intelligence (AI) to unlock economic opportunities across the country.

Google India appoints Preeti Lobana as country manager and vice president

Lobana, who brings a wealth of experience in delivering customer-centric solutions, has played a pivotal role in empowering businesses across…

December 16, 2024 18:33 IST

The rapid expansion of quick commerce (Q-commerce) in metro cities has led to a 28% drop in foot traffic to physical stores.

Speed thrills, but will it kill profitability for quick commerce? Premium Story

While aggressive marketing campaigns and lightning-fast delivery lure users, the underlying question remains: Is this model sustainable, or are we…

December 10, 2024 08:00 IST

As we keep reading how every dark cloud has a silver lining, the converse of this too is true. ( AI Image: DALL-E)

The dark side of scarcity marketing

While Buck might have said the statement with a very direct intention, the metaphorical roots of reach all – even…

December 6, 2024 09:31 IST

technology, digital transformation, SLM, Infosys, SAP Labs, IBM

Urban-rural consumption patterns changing, Gen-Z marketing needs a rethink: Kantar report

The report shows that digital adoption in rural regions has surged, with digital payments growing from 38% in December 2022…

December 5, 2024 18:10 IST

Radio also recorded a 66% fall in ad spending.

Ad spend hits algorithmic high! Digital drives $772 billion boom in 2024, reveals dentsu report

Retail media, a hotbed of advertiser interest, is expected to grow by 21.9% annually, reflecting brands’ growing appetite for leveraging…

December 4, 2024 13:18 IST

43% of online shoppers highlight ineffective chatbots as a major pain point. Kapture CX’s survey calls for smarter AI and hybrid models to redefine the customer experience.

43% of consumers call out ineffective chatbots as their top online shopping frustration, reveals Kapture CX survey

Survey by Kapture CX reveals top frustrations in online shopping, urging brands to embrace hybrid AI-human customer service models.

December 3, 2024 18:25 IST

Amagi’s services include channel creation, distribution, and monetisation solutions

Amagi acquires Argoid AI to enhance AI-powered content automation and viewer engagement for OTT platforms

The acquisition includes the addition of Argoid AI’s engineering team and its founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E,…

December 3, 2024 17:48 IST

During festive times like Diwali, Christmas, Rakhi, or Mother’s Day, CRM systems become especially valuable for retailers aiming to personalise recommendations.

Shopping for you or them? How ecommerce can use the difference

One of the biggest challenges for ecommerce is to identify who exactly the “end-user” of a product might be.

Updated: December 3, 2024 14:20 IST

Acquiring a new customer can cost five to 25 times more than retaining an existing one. This startling figure comes from research published in the Harvard Business Review. (Image: Freepik)

Retention over acquisition: The goldmine of subscription success

While acquisition gets all the glamour and ad spend, retention is the unassuming powerhouse that keeps businesses afloat.

December 2, 2024 10:54 IST

AI, L&T, Jio, AWS, Digital transformation, GPU, IT, MeitY

The tech takeover on content creation and consumption

Quick commerce is booming, outpacing traditional e-commerce, and similarly, quick content is taking over the way we consume information.

December 1, 2024 17:00 IST

LinkedIn sneaks user data for AI training, later offers opt-out option for users

LinkedIn introduces video and AI tools for B2B marketing strategies

LinkedIn expands its toolkit with video and AI-powered features to streamline B2B marketing efforts.

Updated: November 26, 2024 11:50 IST

Google introduces timestamp sharing feature

Google’s US antitrust trial over online ad empire draws to a close

The U.S. DOJ’s antitrust battle against Google’s online ad dominance reaches its final arguments, with potential ripple effects for the…

November 26, 2024 09:24 IST

On Monday, the Institute of Chartered Accountants of India (ICAI) launched a new GPT

BUSINESSNEXT launches AI platform AGENTNEXT for BFSI sector

BUSINESSNEXT launches AGENTNEXT, transforming BFSI operations with AI-driven solutions.

Updated: November 25, 2024 10:12 IST

It has been more than a year since MeitY amended the IT Rules, 2021 to incorporate regulations for online gaming.

Google’s AI-driven advertising renaissance: A game-changer or an overhyped gamble? Premium Story

In the cutthroat world of digital advertising, where content creators sway consumer decisions, and privacy concerns reshape data practices, Google…

November 25, 2024 08:00 IST

Budget constraints (43%) and a lack of deep knowledge about online advertising (49%) are among the top hurdles smaller businesses still face.

Adtech and data privacy: Balancing compliance and innovation

While the emphasis on data privacy is a positive development, it also presents significant challenges for companies operating in the…

November 23, 2024 14:00 IST

81% of Indian consumers prefer human-like AI interactions, reveals Zendesk report

High trust in AI among Indian consumers drives demand for personalised, empathetic interactions; 88% of CX leaders see positive ROI…

November 22, 2024 16:05 IST

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Troubles for Jio and Airtel? Telecom Department summons

Business18 min ago

The DoT has questioned Jio and Airtel for removing their 1GB data plans, citing affordability issues. TRAI has been instructed to look into the matter as the plans were discontinued in August, despite being a major source of revenue for both companies. TRAI has the authority to intervene for the benefit of consumers.

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