ICICI Prudential Life Insurance launched its Life Stage Assure Pension (LSAP) plan with guranteed additions of up to 200 per cent of the first year premium.

Addressing media persons after the launch here, Anup Rau, Executive Vice President, ICICI Prudential Life Insurance said the scheme enable Indian consumers start for their post retirement savings.

“It is a unique pension plan that assures guranteed additions of up to 200 per cent of their first year premium, giving investors an unmatched start towards accumulating for their retirement kitty. It provides consumers a simple yet effective platform to save systematically towards a financially secured retired life”, Rau said.

“Research has shown that both life expectancy as well as cost of living are increasing. This simply means that we are living longer and after our retirement everything around us will be more costly than what it is today,” Rao said.

“In order to have a financially secure retired life, it is essential that we start saving from today. With a product like Life Stage Assure Pension we are providing a simple yet effective gateay for consumers to invest towards building their retirement kitty,” he said.