India, 1 March 2014 – Ford India continued its 2014 momentum in February, selling 12,253 vehicles in combined domestic wholesales and exports, up 69 percent from 7,253 vehicles in the same period last year. Domestic sales in February strongly contributed and grew by 51% with 6,799 units from 4,490 units a year earlier as demand for Ford’s products continued to remain steady this month.
“At Ford India, we continue to go further for our customers with enhanced product offerings. New pricing and features of Ford Classic and Wi-Fi capability on the Ford Figo have received an encouraging response from customers, alongside continued demand for the all-new Ford EcoSport. The recent reductions in excise duty should provide a positive message to customers and encourage them to make the most of the outstanding value being offered on our smart, safe and fuel efficient products,” said Vinay Piparsania, executive director of Marketing, Sales and Service.
Ford India further strengthened its position as a world class manufacturing hub with the export debut of its Chennai-built EcoSport to mature markets in Europe. In February, Ford India’s exports almost doubled to 5,454 vehicles, up from 2,763 units exported last February.
In the month of February, Ford India opened several new outlets across multiple cities, reaching far and wide across the country, with 304 sales and service touch points in 164 cities. Ford also added two new Quick Lane Service centres at Nashik and Kochi.
“With the expansion of our sales and service footprint, the Ford brand will be accessible to more customers. With 40 percent of facilities being in tier 2 to tier 4 markets, we are committed to enhance the customer brand and ownership experience with every step” he added.
Recreating the excitement of being at the Ford pavilion at the recently concluded Auto Expo, Ford’s ongoing roadshow, Ford Time Machine, received an enthusiastic response. Comprising a 360°virtual walk through of the Ford Pavilion, the installation will travel to Mumbai, Bangalore, Chennai, Lucknow, Guwahati and Surat and enable people to preview Ford products including the 2014 Ford Fiesta and Ford Figo Concept.