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I recently read about a company in Israel developing technology to create water out of thin air. The idea is literally an elementary one—use the moisture in the air to turn it into water in arid areas. The company created a water generator, which runs on solar or electric power and has the capability to produce 10-20 gallons of fresh, cold drinking water per day! The concept is not just innovative but builds on scientific knowledge and know-how that we already possess. This innovation, if put to good use, has the potential to bring an essential commodity like drinking water into the lives of thousands living in water-starved regions. This report set me thinking about the situation in India.
I often find a restrictive mindset at work in India where only innovations achieved in the Silicon Valley are lauded. Creating a faster or smaller gadget or improving performance of already efficient machines or processes is the defining quality of innovations in advanced and developed countries of the global north. For existentialist economies like India, we need to rethink what constitutes and qualifies as innovation or innovative practice. In my travels across the length and breadth of our country, I have come across numerous innovations or what is locally called as ‘jugaads’ in villages and semi-urban towns. These innovations make life easier but are neither acknowledged, feted nor replicated. When large-scale desalination of water can be achieved with an innovative low-cost model developed in the region, that innovation needs to be recognised and celebrated. Similarly, creating cheaper toilets that are easy to construct and maintain should become a highly valued innovation in a country like ours where over 626 million people still defecate in the open.
I strongly endorse frugal innovation at all entrepreneur forums that I participate in. In areas with specific paucity of resources, local knowledge and wisdom can be channelled into evolving ingenuous solutions. Using resources frugally to make it accessible to many more is also an innovation. However, smaller steps taken by communities to build self-reliance and self-sufficiency are rarely encouraged. This leads to a stagnation of ideas and a lack of leadership or vision to help scale it to reach many more needy populations. This is where I see the role of an impact entrepreneur emerging.
Several people have asked me why I like to use the term ‘impact entrepreneurship’ as against the more conventionally preferred ‘social entrepreneurship’. The