AIR FM stations enjoy highest listenership

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Posted: Tuesday, Jul 07, 2009 at 1811 hrs IST
Updated: Tuesday, Jul 07, 2009 at 1811 hrs IST

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New Delhi: FM stations of All India Radio (AIR) have highest number of listeners in metros as compared to private stations.

The average listenership of AIR's Rainbow and Gold channel in the country stood at 49.5 per cent and 29.5 per cent respectively followed by private-owned stations like Radio Mirchi, Red FM, Radio City and Suryan FM among others, the Lok Sabha was informed.

The results were the outcome of a listeners survey conducted by Audience Research Unit during 2008-09 in 18 metros across the country, Minister of State for Information and Broadcasting B S Jagathrakshakan said in a written reply.

In Delhi, he said, 47 per cent of the listeners tuned in to FM Gold while 28 per cent tuned in to FM Rainbow. Among the private players, Radio Mirchi has the highest listenership of 38 per cent followed by Radio city with 26 per cent.

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» Make FM spectrum public too....

Posted by CK Raju, Thrissur on 2009-07-08 16:41:59.78747+05:30
Have an FM spectrum for the exclusive use of citizens as well. There are already a plethora of cost-effective communicating devices that can operate on FM. If low power transmission is also allowed by citizens, all the private players will have to either substantially increase their quality of transmission or get ready to pack their bags and leave - without radiating the environment any further. Why, rural people would be most ideally placed to make use of FM communication (urban collisions would be plenty) - why should there be a mobile switching station at all, if, most of the calls happen to be local and are well-beyond the means of an average rural citizen. India also belongs to her, and she should also be given a chance to build on her dreams !! Why should the mobile switching companies be allowed to plunder the wealth of the rural poor and increase their miseries ? A mere allocation of FM spectrum is enough. The rest will be taken care by the mobile equipment manufacturers and premier technological institutes. After all, which technologist wouldn't like to see a flourishing rural world with most cost-effective solutions with no intermediaries who are waiting to charge for their communication !!

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AIR FM stations enjoy highest listenership

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