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Ferrero India and Disney India are all set to introduce a new range of surprise toys – the Disney Princess or Marvel’s The Avengers — in their product Kinder Joy confectionary brand in India.
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The new surprise toys will be available in modern trade (Hypermarkets and Supermarkets) and general trade (neighborhood stores) across Maharashtra only. It is being planned to be launched in other states at a later date.
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Kinder Joy’s pink pack will have one of the seven Disney princesses – Cinderella, Jasmine, Rapunzel, Snow White, Ariel, Aurora and Belle and the blue Kinder Joy pack will have one of the seven characters from Marvel’s The Avengers comic and movie content – Iron Man, Hulk, Thor, Captain America, Hawkeye, Nick Fury and Falcon.
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“Kinder Joy has been consistently bringing very innovative surprises for the kids. Kids will now have fun assembling their favourite Disney and Marvel characters while enjoying the confectionery.The association will bring in a range of new surprise toys in the already eclectic collection of toys in Kinder Joy,” said Anita Dewan, Vice President – Strategic Marketing for Kinder Joy, Ferrero India.
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“This association with Ferrero India is a great example of presenting a compelling experience to a kid’s play time with their favourite Disney and Marvel characters,giving them a chance to create their very own collection,” said Abhishek Maheshwari, Vice President and Head, Consumer Products, Disney India.
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