By Anup Narang
The world of hearing technology is on the brink of a revolution, and ALPS International is at the forefront of this transformation. The upcoming showcase of its latest innovation, NYLO, at the AAA HearTech Expo 2025 in Orleans, USA, is more than just a product launch — it is the unveiling of the future of hearing care.
A new era in hearing technology
Hearing loss affects millions worldwide, yet technological advancements have often lagged in providing truly seamless and accessible solutions. At ALPS International, our commitment to research-driven innovation has led us to develop NYLO—an AI-powered, wireless hearing aid that redefines how individuals experience sound.
A leap forward with NYLO
NYLO is more than just a hearing aid; it is an intelligent hearing companion designed to adapt to the listener’s environment in real time. With AI-driven noise reduction, adaptive sound processing, and seamless connectivity, NYLO empowers users to focus on what truly matters—clear, natural, and immersive sound. Our goal with NYLO is to eliminate the frustrations often associated with traditional hearing aids, giving users the confidence to engage in conversations, enjoy music, and remain connected to their digital world effortlessly.
One of NYLO’s standout features is its interface-free programming capability. Unlike conventional hearing aids that require a physical interface to adjust settings, NYLO can be programmed remotely—regardless of the device’s location. This ensures that users receive precise adjustments tailored to their needs without having to visit a clinic. Moreover, NYLO’s Bluetooth low-energy technology allows users to connect with smartphones, laptops, smart TVs, and other media devices seamlessly.
Expanding market presence
The demand for advanced hearing solutions in India is growing rapidly. In 2023, approximately 7 lakh hearing aids were sold in the country, with ALPS International holding a market share of 14%—equivalent to one lakh units. With NYLO’s groundbreaking technology, we are confident in increasing our domestic market share to 25% by 2026.
Our estimates indicate that the Indian hearing aid market will expand to 10 lakh units annually by 2026. This growth presents an opportunity for us to reach more individuals who seek high-quality, affordable hearing solutions. At ALPS, we are committed to ensuring accessibility for all by offering an economy line that maintains the same level of technological excellence while remaining budget-friendly.
A legacy of innovation
For over 35 years, ALPS International has been pioneering advancements in hearing aid research. Our dedication to technological innovation has earned us national recognition, including the prestigious National Award for Technological Innovation from the Indian government. This acknowledgment reinforces our mission to enhance hearing solutions, making them smarter, more efficient, and more user-centric.
Our journey extends beyond India. As a privately owned Indian company exporting to over 30 countries, we are determined to position Indian hearing aid technology on the global stage. In addition to NYLO, we offer cochlear implants through Oticon Medical and advanced hearing care instruments such as audiometers and fitting systems through Interacoustics.
Empowering the future of hearing care
At ALPS International, we believe that hearing solutions should be intuitive, empowering, and tailored to the user’s lifestyle. Our innovations are driven by the philosophy that users should concentrate on “what to hear” rather than “how to hear.”
As we move forward, we are excited to deepen our impact in the global market and continue breaking barriers in hearing technology. The future of hearing care is here, and ALPS International is leading the way.
To learn more about our range of solutions, visit the ALPS International website. Together, let’s embrace a world where everyone can hear with clarity and confidence.
(The writer is director (sales & marketing of ALPS International India Pvt Ltd) and former general secretary of the Badminton Association of India)
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