In a bold move ahead of its highly anticipated product launch, OnePlus has taken a subtle jab at tech giant Samsung. With the launch event set for July 16 in Milan, OnePlus President and COO, Kinder Liu, made a cheeky remark that has tech enthusiasts buzzing: “You don’t need a whole galaxy to take advantage of all the benefits of AI – you need a OnePlus Nord.”
OnePlus is set to unveil two major devices at this event: the OnePlus Nord 4 and the OnePlus Pad 2. Both devices promise to revolutionise user interaction with artificial intelligence, marking a significant step forward in the integration of AI technology into everyday gadgets.
The OnePlus Nord 4, in particular, is poised to be a game-changer with its suite of AI tools designed to enhance the user experience. Earlier this year, OnePlus introduced AI Eraser and Smart Cutout, which allow users to remove unwanted elements from their photos seamlessly. Building on this, the Nord 4 will debut new features like AI Clear Face and AI Best Face. AI Clear Face aims to add definition to faces, salvaging nearly perfect photos, while AI Best Face, set to launch later this year, can rectify group selfies by opening the eyes of those caught blinking.
Beyond photography, OnePlus is also focusing on productivity enhancements. The OnePlus Nord 4 and OnePlus Pad 2 will include AI tools like AI Speak, AI Summarise, and AI Writer. These tools are designed to assist users in navigating and sharing information efficiently. AI Speak and AI Summarise will help users distill information from various websites and apps, while AI Writer can craft long messages from short prompts, streamlining communication. Additionally, both devices will feature a Recording Summary function, capable of transforming lengthy meeting recordings into concise written summaries and transcripts in seconds.
Liu emphasised the democratizing potential of these AI advancements, expressing excitement for how users will integrate these tools into their daily lives. “The products we’re unveiling tomorrow [July 16] truly democratise AI and help it change every part of your life. I can’t wait to see what our users make of it,” he stated.
By directly comparing its offerings to Samsung’s, OnePlus is clearly aiming to capture the attention of tech-savvy consumers looking for advanced features without the premium price tag. As the launch approaches, all eyes are on OnePlus to see if it can deliver on its ambitious promises and continue to push the boundaries of smartphone technology.
The OnePlus Nord 4 and OnePlus Pad 2 will be joined by the OnePlus Nord Buds 3 Pro and the OnePlus Watch 2R.
OnePlus Summer launch event: How to watch livestream
The OnePlus Summer launch event will be streamed live on OnePlus’s YouTube channel. It will kick off at 6:30 PM IST. Alternatively, you can watch the OnePlus Nord 4, OnePlus Pad 2, OnePlus Nord Buds 3 Pro, and OnePlus Watch 2R launch through the video embedded below.
