Nothing has announced that its next smartphone will be made taking cues from its community, not by the brand directly. The phone will be a variant of the existing Phone 2a, called Nothing Phone 2a community edition, the difference is that it will have a different design, customisation, and packaging, all taken from people not associated with the brand in any way.
The contest is divided into four stages— hardware design, wallpaper design, packaging design, and marketing campaign. People are free to share their ideas in any category. Submissions for hardware deign will open on March 26, for wallpaper design in May, packaging design in June, and marketing campaign in July. Nothing says it will share a brief around guidelines and tips when each stage opens. Once the submission window closes, entries will be open for voting from community itself while a panel “made of experts across each corresponding field” will stand as a judge to select a winner at each stage.
Upon completion, the four category winners will be part of the Phone 2a Community Edition launch event in London. Nothing has confirmed it plans to put up the product on sale simultaneously.
“We believe in a future where the boundaries of what a company is and what the community is, will be erased and hopefully become the same thing. In the future, maybe the community can also contribute code to Nothing OS or maybe they can create other products with us. We’ve got to believe in people and in the democratisation of information and knowledge,” Carl Pei, CEO and Co-founder of Nothing said in a prepared statement.
“I think this is going to be a great opportunity to expand our community. This is a design and marketing co-creation project that I think will attract a lot of new creative minds. I’m excited to see what we are going to build together,” he added.
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