Meta has introduced its Meta Verified subscription plans for businesses on Facebook and Instagram in India. This move aims to enhance business operations on its platforms by offering verified badges, enhanced account support, and impersonation protection. Initially launched last year with a small test, Meta has progressively expanded this service based on feedback from businesses and market research.
Meta’s expanded business offering on Facebook and Instagram includes several key features. The verified badge, a primary benefit, provides credibility and instills customer confidence, which businesses have indicated as a top reason for subscribing. Enhanced account support and impersonation protection are also included, addressing businesses’ needs for security and reliability.
Businesses can now choose from four different subscription plans tailored to various needs and stages of growth. These plans, available for purchase through iOS or Android, allow businesses to subscribe individually for Facebook, Instagram, or WhatsApp, or opt for a bundled purchase for Facebook and Instagram. The subscription plans are designed to offer a foundational toolkit, including the verified badge and account support, while each subsequent plan builds on this foundation with additional features to support businesses’ growth on Meta apps.
Meta’s enhanced support features are a key component of all offerings. Businesses gain access to chat or email support with agents, the ability to request a call back, and dedicated case monitoring as they progress through the plans. Additionally, higher-tier plans allow businesses to add more links in their Reels and access more features to enhance their profiles, reflecting their growing presence on Meta apps.
The pricing for Meta Verified plans in India starts at Rs 639 per month for a single app and can go up to Rs 21,000 per month for two apps, which is an introductory discounted rate. This pricing structure provides flexibility for businesses of all sizes to find a plan that best suits their needs and budget.
Businesses interested in subscribing to Meta Verified can check their eligibility and begin the onboarding process through their professional dashboard within the app or by visiting Meta’s marketing landing page.
