Apple’s iPhone shipments to distributors fell 14% year-on-year in the April-June quarter, according to data by CyberMedia Research (CMR). The reason for the same can be attributed to increase in competition in the premium segment and seasonality factors.
Sequentially, the shipments fell 19% during the quarter.
“In Q2 2024, Apple faced significant headwinds in the Indian market, a trend that has historically impacted the brand during this quarter, with the iPhone experiencing both sequential and annual declines,” said Prabhu Ram, vice president – industry research group at CMR.
“Looking ahead, Apple has ample opportunity for growth in India, with potential boosts from the new iPhone series and the upcoming festive season,” Ram added.
Overall, India’s smartphone shipments fell 2% YoY in April-June due to factors such as a heatwave, a seasonal slump and weak demand, according to Counterpoint.
Even as the iPhone 15 series maintained its popularity, the overall market competitiveness impacted Apple’s performance.
The same can be assessed from the fact that Apple slipped to third spot with a 16.3% share in value terms after Vivo and Samsung with 16.8% and 24.5% shares, respectively, Counterpoint said. In the same quarter last year, Apple ranked second in terms of value.
“Apple ranked third in value terms. But it is expected to rebound in the next quarter, driven by the recent price cuts across the entire range of iPhones,” said Shubham Singh, research analyst at Counterpoint.
According to Counterpoint, Samsung led in value terms for the second consecutive quarter, capturing over one-fourth of the market. The company’s new Fold 6 series is expected to sustain this leadership. In the ultra-premium segment (above Rs 45,000), Samsung grew by 99% YoY in Q2 2024. vivo took the second spot, driven by its higher-priced models like the V30 series with enhanced cameras, Counterpoint said.
For iPhones, the best performing models in the April-June quarter were iPhone 15 series with a 58% market share, iPhone 14 series with 36% share and iPhone 13 series with a 6% market share, according to CMR.
CMR estimates iPhones market share to touch 7% in 2024. While iPhones witnessed a fall in shipments, iPad shipments rose 47% YoY and 91% sequentially in the April-June period.
“The iPad saw impressive growth, driven by the strong performance of the iPad 10 and other new models,” Ram said.
As per CMR, iPad 10 series market share was at 62% in the April-June quarter. It expects Apple’s iPad market share to reach 25% in 2024.
