Apple’s next-generation flagship, the iPhone 17 Pro Max, potentially branded as the iPhone 17 Ultra, is quickly becoming one of the most anticipated smartphones, with numerous leaks and speculations painting an exciting picture. Expected to launch as part of the broader iPhone 17 series (which reportedly includes the iPhone 17, iPhone 17 Air, and iPhone 17 Pro), the top-tier model promises substantial upgrades across design, performance, and camera capabilities.
While official details remain under wraps, consistent rumours suggest a blend of subtle design refinements and powerful internal enhancements. If you are eager to upgrade to the next-gen iPhone this year, here is everything you need to know ahead of the Apple launch event expected in September 2025.
Design and display
On the design front, the iPhone 17 Pro Max is expected to see minor yet impactful updates. Leaks point to a redesigned camera island that might adopt a rectangular shape, housing a distinctive triangular camera setup. The flash and LiDAR scanner are rumored to be repositioned to the right side of this new module.
Speculation also suggests Apple might revert to an aluminum frame, paired with a classic glass back, potentially offering a fresh tactile experience. The display itself is anticipated to feature a larger 6.9-inch panel with an advanced anti-reflective coating, promising improved visibility and clarity in various lighting conditions.
Performance
Under the hood, the iPhone 17 Pro Max is projected to be a powerhouse, driven by Apple’s next-gen A19 Pro chipset. This new processor is expected to deliver substantial performance gains, essential for gaming and advanced AI features. An upgraded 12GB RAM for supporting Apple Intelligence features, especially with iOS 26 onboard, could make things a lot more fun for owners.
There are also rumours of a dedicated vapour cooling chamber designed to keep the powerful internals running efficiently under heavy loads. Furthermore, Apple is expected to integrate its proprietary Wi-Fi 7 chip, promising faster and more reliable wireless connectivity.
Cameras
A major highlight of the rumoured upgrades is the camera system. The iPhone 17 Pro Max is expected to boast a triple 48MP camera setup. This would include a brand-new 48MP telephoto sensor, significantly enhancing zoom capabilities. The selfie camera is also tipped for a considerable upgrade, moving to a higher resolution 24MP sensor. The rest of the camera sensors are expected to remain unchanged.
Battery
The iPhone 17 Pro Max is also expected to come with a larger battery, aiming to provide improved endurance amid increasing demand for AI features and gaming. Apple could also upgrade its charging speeds with a faster adapter.
Pricing
Early guesses place the price of the iPhone 17 Pro Max around Rs 1,64,900 in India, reflecting a huge bump in the prices of raw materials and manufacturing costs.
