Apple has officially confirmed its highly anticipated “awe dropping” event – the one that is expected to launch the highly rumoured iPhone 17 series. The event is scheduled to take place on Tuesday, September 9, at the Steve Jobs Theatre in Cupertino, California. The new lineup is expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Alongside these new iPhones, Apple is also rumoured to unveil the Apple Watch Series 11 and a new version of AirPods Pro.
For everyone who seeks to get the newest iPhone and stay up-to-date with the latest announcements in this regard, we have compiled all the details related to the launch event and expected sale date, sourcing the latter from leaks and rumours. Hence, without any further ado, let’s dive in.
iPhone 17 ‘awe dropping’ global launch schedule
For a seamless viewing experience across the globe, Apple has set a specific time slot for the event so as to allow all of its consumers to catch the updates live across all major countries.:
– Event time in India: 10:30 P.M. IST, Tuesday, September 9
– Event time in United States: 10:00 A.M. PT, Tuesday, September 9
– Event time in United Kingdom: 6:00 P.M. BST, Tuesday, September 9
– Event time in UAE: 9:00 P.M. GST, Tuesday, September 9
– Event time in Europe: 7:00 P.M. CET, Tuesday, September 9
iPhone 17 pre-orders and sale dates
Following the official reveal, the iPhone 17 series is expected to be available for pre-order starting on Friday, September 12. The official sale date could be set for the following week, probably for Friday, September 19, when the new devices will reach the stores and be up for delivery.
In addition to the hardware, the release of the new operating system, iOS 26, is expected on Monday, September 15. This release could follow Apple’s traditional pattern of a new iOS version becoming available to the public a few days before the new iPhones hit the shelves.
iPhone 17 series leaked features at a glance
Based on numerous leaks and rumours, the upcoming iPhone 17 series is expected to introduce several upgrades across all models. All four models—the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—are rumoured to feature a 120Hz refresh rate display, a feature previously exclusive to the Pro models. Under the hood, the series will be powered by the new A19 and A19 Pro chips, promising a major performance boost.
All devices are expected to get a 24MP front-facing camera, while the Pro models are said to feature a new triple 48MP camera setup. Additionally, the Pro and Pro Max are expected to include a vapour chamber cooling system and reverse wireless charging capabilities, with a redesigned camera housing rumoured for the entire series.
The iPhone 17 is expected to come with a starting price of $799 in the US and Rs 89,990 in India. The iPhone 17 Air is expected to start from $899 in the US and Rs 99,990 in India. The iPhone 17 Pro could start at Rs 134,990, whereas the iPhone 17 Pro Max could start from Rs 164,999.
