The highly anticipated launch of Apple’s iPhone 17 series is just a little over a month away. The lineup is expected to include the iPhone 17, a brand-new iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the Pro versions expected to receive the most significant enhancements. Apple is expected to introduce the iPhone 17 lineup on either September 3 or September 9, 2025—both of which fall on a Tuesday—staying consistent with the company’s traditional iPhone launch timeline.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max Pre-Order and Launch Timeline
In addition to the rumored launch date, new reports indicate that pre-orders for the upcoming iPhone 17 series will go live on Friday, September 12, with official sales and deliveries beginning a week later on Friday, September 19. These timelines align with Apple’s usual product release schedule over the years.
The details were initially shared by German outlet iPhone-Ticker, which referenced internal documentation from telecom providers. These files reportedly highlight preparations for a major Apple launch event on September 9—further supporting earlier forecasts from industry experts such as Bloomberg’s Mark Gurman.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max India price:
The upcoming iPhone 17 is expected to be priced at Rs 79,900 in India, $799 in the United States, and AED 2,934 in Dubai. The all-new iPhone 17 Air is likely to retail for Rs 89,900 in India, $899 in the US, and AED 3,799 in Dubai. Meanwhile, the iPhone 17 Pro is anticipated to launch at Rs 1,45,990 in India, $1,199 in the US, and AED 4,403 in Dubai. At the top end of the lineup, the iPhone 17 Pro Max is expected to carry a price tag of Rs 1,64,990 in India, $2,300 in the US, and AED 7,074 in Dubai.
