Apple is expected to launch the iPhone 17 series worldwide this September. The lineup could include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Although the official release is still some time off, early leaks and speculation hint at major upgrades across the board—ranging from improved displays and cameras to refreshed designs and new features. Renowned tipster Digital Chat Station shared several insights about the upcoming iPhone 17 lineup via a post on Weibo (originally in Chinese). One notable highlight included a reference to the Dynamic Island, which—based on machine-translated text—could debut with an all-new user interface.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max launch date:
Apple typically unveils its new iPhones during the second week of September, usually selecting a Monday, Tuesday, or Wednesday for its keynote event. Looking at past launch patterns: the iPhone 16 was introduced on Monday, September 9, 2024; the iPhone 15 was revealed on Tuesday, September 5, 2023; the iPhone 14 made its debut on Wednesday, September 7, 2022; and the iPhone 13 was launched on Tuesday, September 14, 2021.
Staying consistent with this tradition, Apple is likely to open pre-orders that same week on a Friday, with official sales beginning the following Friday. If the timeline holds, the iPhone 17 series is expected to be announced between September 8 and 10. Pre-orders could begin on Friday, September 12, with in-store availability starting Friday, September 19.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max India price:
Apple is likely to stick with its traditional pricing approach for the base iPhone lineup in 2025. As per initial leaks, the iPhone 17 could debut in India with a starting price of Rs 89,900, while the all-new iPhone 17 Air might be introduced at around Rs 99,900. In the higher-end range, the iPhone 17 Pro is expected to be priced at Rs 1,39,900, with the top-tier iPhone 17 Pro Max potentially retailing for Rs 1,64,900.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max display:
All four iPhone 17 variants are rumored to come equipped with LTPO OLED screens, which support adaptive refresh rates and pave the way for functionalities such as an always-on display. While it’s still unclear if Apple will extend always-on capabilities to the standard models, the shift to LTPO technology marks a significant move in that direction.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max design:
Apple is said to be returning to aluminum frames across the entire iPhone 17 series, including the Pro and Pro Max versions. This move departs from the recent trend of reserving aluminum for entry-level models like the iPhone SE and iPhone 16, while premium variants used stainless steel or, more recently, titanium in the iPhone 15 Pro. The shift hints at a more cohesive design approach, potentially aimed at reducing overall weight and bringing uniformity to the lineup.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max camera:
The iPhone 17 Pro is rumored to introduce a bold new design element—a horizontal camera strip stretching across the back, reminiscent of Google’s Pixel series but reimagined with Apple’s signature minimalist style. While some leaks hint at a pill-shaped housing for the lenses, others suggest Apple may retain its familiar stacked camera configuration. On the front, the selfie camera is expected to see a major upgrade, jumping from 12MP to 24MP. Around the back, all three lenses—wide, ultra-wide, and telephoto—are reportedly being upgraded to 48MP sensors, signaling a significant leap in both photography and video performance.