Google has unveiled a suite of new AI-driven tools within its Gemini AI platform and Search to help consumers find the best deals during the ongoing Black Friday Sale period across all e-commerce platforms. The company is offering its generative AI tool as the ultimate holiday shopping assistant, offering capabilities ranging from real-time price monitoring to calling local stores on the user’s behalf, all in a bid to save time and effort.
Since you would want to spend more time on going through the deals rather than learning about the features, here are the four tools that Google has shared to help the most demanding shoppers.
1. Advanced price tracking and deal validation:
The first major update integrates price tracking directly into Google Search. Users can now select the “track price” option for desired items, specifying details like colour or size. Gemini’s intelligence monitors the price and sends an alert when it drops to the user’s budget. Furthermore, for shoppers in the US, the system offers “price insights” to verify the discount by comparing the current markdown against the item’s average price over the last three months more misleading price deals and offers on popular products.
2. Personalised gift recommendations:
To tackle the problem of shopping for hard-to-buy-for friends and family, the Gemini app and AI Mode in Search now work as an intelligent gift curator. By describing the recipient’s “vibe, interests, or needs,” users receive intelligently organised product recommendations. These responses are accompanied with visuals, customer reviews, promotional details, and real-time inventory data, cutting down the time spent browsing generic lists.
3. Agentic local stock checking:
Perhaps the most agentic capability is the new “Let Google call” feature, which is currently being tested. Instead of manually calling stores, users searching for an item “near me” can enable Gemini to automate the process. The AI contacts nearby physical shops on the user’s behalf, confirming item availability for specific product categories, such as electronics, toys, and health and beauty products, and then sends the results directly via text or email.
4. Virtual holiday outfit trial:
In a bid to streamline the often frustrating process of preparing for holiday gatherings, Google has expanded its virtual try-on feature. Shoppers can upload a quick photo and see how thousands of sweaters, dresses, and shoes from product listings would look on them, effectively allowing them to skip the lengthy in-store dressing room experience and finalizse their festive look online.
