![Grok also promoted antisemitic tropes in further exchanges --- describing Jewish people as having “beards [and] schemes”. The posts were later taken down, with xAI issuing a clarification about the matter.](https://images.financialexpressdigital.com/2025/06/Elon-Musks-X-down.jpg?w=1024)
If you have eyed a paid subscription on Elon Musk’s X (erstwhile Twitter), now might be a good time to make it happen. X has revised its subscription prices in India significantly in a bid to make it more affordable to users. The prices, which have been reduced across Premium, Basic ad Premium Plus tiers, aims to make the platform’s premium services from accessible and appealing within the Indian market.
For Premium mobile app subscriptions, the monthly cost has been slashed by 48%, dropping from Rs 900 to Rs 470. Web subscriptions for the same tier now stand at Rs 427 per month, a 34% reduction from the previous price of Rs 650. The disparity in pricing between mobile and web subscriptions is attributed to commissions levied by various app stores.
The more affordable Basic tier has also seen substantial reductions. Monthly charges for Basic accounts are now Rs 170, down by 30% from Rs 243.75. Annually, Basic users will pay Rs 1,700, a 34% cut from Rs 2,590.48. This tier includes features such as post editing, longer content publishing, background video playback, and media downloads, though it does not provide the verification checkmark.
Even the top-tier Premium Plus subscription has experienced significant price drops. The monthly fee for web users is now Rs 2,570, a 26% decrease from Rs 3,470. Mobile users for Premium Plus will see their monthly cost reduced from Rs 5,100 to Rs 3,000. Premium Plus accounts offer an ad-free experience, the capability to publish full-length articles, and exclusive access to SuperGrok, X’s advanced AI tool powered by Grok 4.
This aggressive pricing strategy hints at X’s determination to grow its subscriber base in a key market like India, where competitive digital platforms are vying for user attention. By making its premium features more affordable, X aims to attract a broader demographic, potentially increasing engagement and user acquisition in one of the world’s largest internet markets.
In the coming months, you can expect rivals like Meta and OpenAI to intensify the competition by offering more aggressively priced subscription-based premium experiences.
