Meta announced that it will be updating its AI-generated content policy and will add a “Made with AI” label. The new policy is expected to come into action from May and will be implied to contents for Instagram, Facebook and Threads.
What’s new?
“We will start labeling more video, audio, and image content as being AI-generated. Labels will be applied either when users disclose the use of AI tools or when Meta detects.” Meta explained adding that it will also bring “industry standard AI image indicators.” However, Meta didn’t didn’t provide any detail about its detection system.
Meta had conducted public opinion research with more than 23,000 respondents in 13 countries on how social media companies, such as Meta, should approach AI-generated content on their platforms. As per insights from the research about 82 percent supported warning labels for AI-generated content. It is believed that creating content is one of the big use cases and industry has gone from the experimental stage to people using for work and commercial purposes.
Industry reacts
Experts believe that the internet has been a bit of a wild west when it comes to content. User’s see something incredible, a hilarious video or a stunning image, and can’t identify if it’s real or some fancy computer trickery. “ When I see a ‘Made with AI’ label, I can take a step back and think critically about what I’m seeing. That extra context empowers me to be a smarter, more critical consumer of information online. It can bring a web where truth and transparency take center stage and democratise information,” Somdutta Singh, first-generation Serial Entrepreneur, founder and CEO Assiduus Global Inc, LP Angel Investor and ex-member Niti Aayog, explained.
From what it is understood, the rise of generative AI programs has the potential to revolutionise the workforce in a different way in comparison to the early waves of automation. However, the change can also create concern for both businesses and individual workers. At a business level, firms needs to observe how competitors are adopting generative AI solutions. “With so much content added alongside human generated content, it’s inevitable to hide it or let it be ambiguous. Adding transparency is a good step and we’ll see this happening everywhere and this is good for everyone. Seeing content from AI would only encourage people to use AI in more responsible way and consume it with the right expectation,” Ajay Yadav, co-founder, Simplified, concluded.
