AI-generated deepfakes are now becoming increasingly difficult to call out. The advanced capabilities of AI have made it difficult for a layman to differentiate between deepfake and original. A 57-year-old retired woman in Bengaluru has lost Rs 3.75 crore to scammers who used an AI-generated deepfake video. The video was of spiritual leader Sadhguru Jaggi Vasudev, which was used as a deepfake.
Deepfake is a combination of the terms ‘deep learning’ and ‘fake’. It refers to artificial intelligence software that overlays a digital composite onto an existing video or audio file. Deepfakes are generated using machine learning models that employ neural networks to manipulate images and videos.
The woman scammed was unaware of AI-generated deepfake technology, which in turn made it easier for scammers. She says the video looked to be a genuine Sadhguru video posted on the social media platform. Moreover, she says similar videos were posted regularly between February 25 and April 23.
The Police complaint filed by her explains how she was scammed using the Sadhguru AI deepfake video. “I watched a video of Sadhguru stating that he had been trading with the firm, for which a link is provided below and If you click it and input your name, email, phone number for an amount of $250, your finances will improve greatly.”
After she followed the instructions, the woman was contacted by a person calling himself Waleed B, who claimed to represent a company called Mirrox. The fraudster operated through multiple UK-based phone numbers and added the woman to a WhatsApp group with approximately 100 members. She was then directed to various websites and instructed to download the Mirrox stock trading app.
What strategy was used by scammers?
Waleed conducted trading tutorials via Zoom, later introducing another accomplice, Michael C, as a substitute instructor. The scammers employed psychological tactics, with group members regularly sharing fabricated profits and screenshots of supposed account credits to build trust and legitimacy, according to the FIR.
Convinced by these strategies, the woman began transferring money to bank accounts provided by the fraudsters. By April 23, she had transferred the entire Rs 3.75 crore across multiple transactions, with the fake platform displaying impressive returns on her investments.
When did she realise she’s scammed?
The woman realised that she had been cheated only when she attempted to withdraw her profits. The scammers demanded additional payments for processing fees and taxes, raising her suspicions. When she refused to pay these extra charges, the fraudsters ceased all communication.
Since the woman filed her complaint on Tuesday, nearly five months after the fraud concluded, a police officer said that the recovery of the lost money would be challenging. The officer added that the authorities were coordinating with banks to freeze the fraudsters’ accounts.
Other Celebrity Deep-fakes?
In June this year, Sadhguru Vasudev Jaggi and his Isha Foundation approached Delhi High Court against the misuse of his identity through AI-generated deepfakes. In January 2024, actor Rashmika Mandanna’s deepfake video went viral and the police arrested Eemani Naveen, an engineer from Andhra Pradesh, who created the video to increase his Instagram followers. Journalist Rajdeep Sardesai and Infosys Foundation chairperson Sudha Murty, wife of Narayana Murthy, are some of the other prominent personalities whose deepfake videos have been used by cybercriminals.
