Apple seems to have introduced a revamp to its native virtual assistant Siri since its launch. Reportedly, the Cupertino-based tech giant unveiled its artificial intelligence (AI) strategy and introduced new features for its devices.
Apple is expected to make Siri smarter and more efficient. Apple, the iPhone maker, is expected to use either its in-house AI models or license them from a third-party source to improve Siri’s capabilities.
New York Times reports that top executives at Apple made the decision last year that its virtual assistant needs a major revamp to stay relevant. The decision came after AI chatbots such as OpenAI’s ChatGPT showed the different range of tasks they can complete.
Siri gets an AI-makeover!
Siri is expected to be a “tent pole project” at Apple’s Cupertino headquarters, which refers to a “once-in-a-decade” initiative in the company. Reports suggest that the focus areas of improving Siri include conversational language and versatility of tasks.
The addition of the contextual understanding of language, which allowed users to make vague queries and still get the right response, was also considered for an upgrade. Some unnamed people familiar with the matter were cited in the report. Apple hopes Siri will get better at tasks it already does with the new AI- features, as reported by The Times. It also cited some of Apple’s other works.
What’s more!
Apple is rumored to be gearing up to showcase the new Siri at the WWDC 2024 event on June 10. Generative AI processing is supposed to happen on-device, according to the Times report.
Critics argued that Apple might take a departure from how chatbot apps such as OpenAI’s ChatGPT, which is also available on iPhone and Android as well as the web, process users’ questions through massive data and cloud servers. However, it is believed that Apple does not want its virtual assistant to turn into another AI-powered chatbot.
Follow FE Tech Bytes on Twitter, Instagram, LinkedIn, Facebook
