Bharti Airtel has launched a new solution that detects and blocks malicious websites across all communication over-the-top (OTT) apps and platforms including emails, browsers, OTTs and SMSes in real time.
The solution has been launched in the Haryana circle recently, and will be taken nation-wide in the coming weeks, the telco said in a statement on Thursday. It added that the solution has undergone 6 months of trials and has yielded accuracy in detecting fraudulent sites.
“Our AI based tool scans internet traffic, checks with global repositories and our own database of threat actors in real-time and blocks fraudulent websites,” Gopal Vittal, vice chairman and managing director, Bharti Airtel, said.
This service will be integrated with, and auto-enabled for, all Airtel mobile and broadband customers at no additional cost. When a customer tries to access a website flagged as malicious by Airtel’s advanced security system, the page load is blocked, and customers are redirected to a page explaining the reason for the block, Airtel said.
The threat of online fraud is growing everyday as a result of digital platforms becoming increasingly ubiquitous across the country and posing a serious risk to consumers.
Internet frauds using suspicious websites and URLs have been on the rise in the past few years, with increasing instances of users being swindled of money.
These fraudulent tactics have evolved beyond mere OTP frauds and deceptive calls, with recent reports indicating that millions of individuals have fallen victim to malicious online scams.
One such fraud reported has been the use of misleading or malicious websites disguised as customer care portals of known brands, especially banks and other financial services.
As part of its solution, Airtel has implemented an AI-powered, multi-tiered intelligence platform designed to safeguard against the full spectrum of scams and fraud by introducing a threat detection platform that will conduct domain filtering across all platforms and block the link across devices.
