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The larger OTT players are using short-form as bait and long-form as the hook for retention and monetisation.

Swipe, stay, spend: The battle for screen time

India’s Gen Z dominates consumption with diverse entertainment habits, driving innovation across short and long-form content, AI-driven storytelling, and commerce-ready…

Updated: September 29, 2026 19:38 IST

The Connected TV Era: How Mass Adoption Beyond Metros is Forcing Marketers to Rethink Indian TV Advertising

CTV audience has grown threefold since 2022 to hit 207 million: Report

Rural markets are the next growth frontier with audiences doubling over the past 12 months

August 20, 2026 00:49 IST

Beyond the Silver Screen: How Bollywood Stars Are Building Digital Empires on Social Media

From real to reel Premium Story

Content creation has become a strong equity builder for celebrities, taking their influence well beyond the big screen

August 17, 2026 01:01 IST

Netflix India, storytelling initiative, creative talent, animation, VFX, gaming, comics, Indian Institute of Creative Technologies, National Film Development Corporation, Viksit Bharat 2047

Netflix CEO meets PM Modi; OTT giant unveils multi-phase storytelling, skilling programme in India

Netflix launches the India Storytelling Initiative, a multi-phase program to train creative talent in animation, VFX, gaming, and comics, partnering…

August 5, 2026 22:44 IST

Centre cracks down on piracy, issues notice to Telegram over leaked movies and OTT content

As part of the notice, Telegram has been instructed to submit a detailed Action Taken Report (ATR) within 15 days.

July 4, 2026 16:16 IST

From posters to reels: How Bollywood learned to sell movies in the age of the scroll

Bollywood’s evolution from hand-painted posters to digital reels and social media marketing in the OTT era, reshaping film promotions and…

Updated: May 27, 2026 15:03 IST

The Big Streamers Move In: Jio and Amazon Launch Free Microdrama Verticals to Capture Fragmented IPL Audiences

Streaming giants join microdrama race Premium Story

Amazon & JioHotstar are riding on IPL to drive engagement in the crowded space

May 18, 2026 05:30 IST

DTH vs. OTT: The High-Stakes Battle Over Regulating India’s Booming FAST TV Market

DTH operators and streaming platforms differ over FAST TV regulation

Broadcasting and telecom giants are locked in a regulatory standoff as TRAI weighs the future of Free Ad-Supported Streaming Television…

Updated: May 15, 2026 17:13 IST

TRAI oversteps mandate in spam rules: IAMAI

In a statement responding to the Draft Telecom Commercial Communications Customer Preference (Third Amendment) Regulations, 2026, IAMAI said the proposals…

Updated: April 29, 2026 12:12 IST

OTT releases today (April 10): Shahid Kapoor’s O’Romeo, Netflix’s Thrash, Hacks final season — full list of new releases

It’s Friday, and streaming platforms are pulling out all the stops. From a shark-infested hurricane thriller and Shahid Kapoor’s gritty…

April 10, 2026 19:30 IST

Euphoria Season 3 Release Date: When and where to watch Zendaya-starrer show in India

Euphoria Season 3: Check when all 8 episodes of Euphoria Season 3 will release in India – Date, time, episode-wise…

April 8, 2026 11:36 IST

Blogger’s park: Old and classic films are becoming a hit on OTT platforms driven by Nostalgia Premium Story

Nostalgia fuels OTT success as classic films outperform new releases, driven by timeless storytelling, social media buzz and audience comfort…

Updated: April 8, 2026 09:29 IST

Friday OTT Releases: Your complete weekend binge guide (April 3, 2026)

Sitaare Zameen Par finally hits SonyLIV, Bloodhounds Season 2 arrives on Netflix, and Ravi Kishan is back as VD Tyagi…

April 3, 2026 19:22 IST

Not Adam Sandler, Not Leonardo DiCaprio: Hollywood’s Highest-Paid OTT Star gets $100 million

Adam Sandler is one of Hollywood’s highest-paid OTT stars, but this actor out-earned traditional box office icons through his massive…

Updated: April 3, 2026 12:12 IST

Why audience mapping needs new framework

India’s revamped TV ratings framework introduces stricter norms, higher accountability and competition, potentially reshaping broadcaster strategies and ad markets.

March 30, 2026 23:31 IST