India’s Zoho is continuing its dominance over global tech giants. Days after its messaging app, Arattai, climbed up to the top spots on app store charts, Zoho’s new web browser, called Ulaa, has followed suit, achieving the number one rank on the Apple App Store. Ulaa, just like Arattai, is positioned as a direct competitor to Google Chrome and Apple Safari, centering its appeal on comprehensive user privacy and data protection.
Ulaa is a Chromium-based web browser that shares its foundation with Chrome. However, Zoho says that it is designed to diverge from the undesired data collection practices of its rivals. Zoho claims that Ulaa does not collect, store, or sell user data, drawing a sharp contrast with Google, which collects user data for personalised advertising.
Zoho promises users that their personal information remains confidential and their online footprint is hidden from “advertisers’ prying eyes.”
Zoho Ulaa web browser features
One of Ulaa’s features is its multi-profile functionality, which segments browsing activity for enhanced security and practicality:
Work: Tailored for enterprise users.
Personal: Designed for general use.
Kids: A safer browsing environment for children.
Developer: Equipped for professional web developers and testers.
Open Season: Presumably a mode for high-privacy, anonymous browsing.
Additional features of Ulaa
The web browser also comes standard with built-in ad blockers and advanced tracker protection, promising a cleaner and more secure browsing experience right out of the box. For enterprise users, Ulaa integrates seamlessly with Zoho’s Single Sign-On (SSO) authentication system, and its various modes are linked to Zia, which is Zoho’s AI-powered unified search system for its suite of applications.
Ulaa is available across major operating systems — Android, iOS, Windows, Mac, and Linux. Ulaa’s rapid rise in the App Store rankings demonstrates strong public demand for privacy-focused alternatives in the browser market.
However, analysts also note that the browser lacks more sophisticated agentic AI features, similar to emerging competitors like Perplexity’s Comet. Hence, this could pose a long-term threat to the established dominance of Google Chrome.
