As we approach 2025, Apple’s groundbreaking features under its Apple Intelligence umbrella are set to expand even further. While updates like Image Playground and Writing Tools have already enhanced user experiences in iOS 18, Apple is gearing up to launch several major improvements.
These new capabilities promise to further change the way users interact with their Apple devices, bringing deeper personalisation, enhanced integration, and smarter functionality.
1. Priority Notifications: Get What Matters First
Apple is planning to refine its notification system with Priority Notifications. Currently, users can view grouped notifications, but with this feature, only the most important alerts will rise to the top. This change allows you to see what truly matters first, while non-essential notifications are filtered out. Priority Notifications will be part of a future iOS 18 update, helping users stay organised and focused.
2. Siri: Smarter, More Context-Aware
Siri is about to undergo a massive transformation in 2025. Building on its improved natural language understanding, the voice assistant will soon be able to offer personal context, meaning it will remember key details from your device like texts, photos, and emails. This allows Siri to provide more accurate help, like searching for a specific photo or finding important information from past conversations.
Another exciting addition is onscreen awareness, where Siri will know exactly what you’re looking at. For example, while viewing a photo, you can simply ask Siri to send it to a contact by saying, “Hey Siri, send this to John.” Siri will recognise which photo you’re referring to and complete the action effortlessly.
Siri’s capabilities are also expanding beyond individual apps. With deeper app integration, you’ll soon be able to move files between apps or edit photos and share them—all by voice command, with no need to set up Shortcuts in advance.
3. Genmoji Expands to macOS
Genmoji, Apple’s innovative emoji generator, made its debut on iPhones and iPads with iOS 18.2. In 2025, this feature is expected to be available on Macs as well. macOS Sequoia 15.3, set for release in January 2025, will bring this fun and creative tool to Mac users. Genmoji lets you create custom emojis based on your photos, enabling personalised expressions like never before.
4. Memory Movies: Coming Soon to macOS
Apple’s Memory Movies feature has been a hit on iPhone and iPad, allowing users to create personalised photo slideshows set to music with just a text prompt. In 2025, Mac users can expect this feature to arrive on their devices. By typing a description into the Photos app, the system will generate a custom slideshow of the best matching photos and videos, which you can then tweak and share across platforms. This integration of AI and creative tools adds a new level of personalisation to your photos.
5. Expanded Language and Regional Support
Apple is working on expanding Apple Intelligence to more languages and regions in 2025. While English, French, German, and other languages are already supported, the company plans to add support for more diverse languages like Chinese, Japanese, and Portuguese. Additionally, regional support will grow, including regions like India and Singapore. These updates aim to make Apple Intelligence more inclusive, bringing smarter features to even more users around the world.
