“Don’t believe in heavily discounted skincare, instead, value high-quality ingredients that give long-term results,” said Urvashi Rautela and WildGlow Founder Rohit Khemmka. “Brands that give massive discounts like 50% OFF and offers like ‘buy 1 get 1 free’ use low potency ingredients that play with your skin’s health,” shared Khemmka.
Urvashi Rautela has teamed up with entrepreneur Rohit Khemmka to launch skincare brand ‘WildGlow’, which is set to bridge the gap between quality, luxury, and affordability.
The beauty industry has seen a sharp rise in ‘low-cost skincare’ in the last few years. Various D2C brands are going all out on making tall marketing claims about instant and overnight results. The question is, is cheap skincare worth all the hype? Let’s find out from WildGlow Founder Rohit Khemmka.
The Dark Side Of Low-Cost Skincare
Unlike good skincare brands that invest heavily in research and testing, cheaply-priced skincare products often lack quality ingredients and sufficient scientific backing. Manufacturers may cut corners and skip essential safety tests to keep production costs low. As a result, consumers are left to play a risky game of trial and error with potentially harmful substances on their skin. It’s not surprising that loyalty is not as commonly observed when it comes to these low-cost D2C brands. Consumers are often enticed by such quick fixes but may soon find that the products don’t live up to the efficacy claimed by the brand. All our products are Dermat-approved, PETA-certified, and cruelty-free. In a market where loyalty to low-cost brands is uncommon, WildGlow’s commitment to quality and safety plays a role in building a lasting relationship between the brand and its consumers.
Why Urvashi Rautela chose WildGlow?
“I’ve been in the fashion and film industry for several years now. Having tried so many different products, it’s safe to say that not every brand is skin-friendly,” says Urvashi. “I always recommend using quality products for your skin. Low-quality ingredients may cause harmful side effects like allergic reactions and even accelerate signs of ageing like wrinkles and fine lines. Cheap skincare may be temporarily gratifying to your pockets but may have adverse consequences on your skin’s texture. I say – choose quality ingredient-backed skincare; they may be at a relatively higher price point as compared to cheaper alternatives but they are a winning investment for your skin’s health. This is what sets WildGlow apart from other brands that I have tried. Their products feel safe and gentle on my skin; they use high-quality ingredients in their formulations which are not only skin-friendly but also visibly effective,” she added.
How have you kept the pricing?
We asked Khemmka if products are going to be expensive considering that some of their hero ingredients are internationally sourced. “No, you don’t have to break the bank to catch hold of our products! At our core, we have struck a perfect balance between luxury and affordability, providing you with access to international-grade skincare products at a reasonable price,” he said.
What is the product range like?
WildGlow comprises an extensive array of products ranging from cleansers, face washes, scrubs, toners, serums, moisturizers, masks, and beauty tools, to delightful beauty gummies! WildGlow’s Red Wine Gel Mask is crafted with real wine extracts and the finest skincare ingredients sourced straight from the beauty capital, Paris. It currently offers 35 products that are PETA certified, Dermat-tested, vegan-friendly, and are certified as safe and non-irritant for all skin types by Mascot, which is India’s leading clinical research center.
What are the future plans?
In the coming years, it envisages to be India’s fastest-growing Rs. 500 Cr. D2C skincare brand and export its products to 20+ countries.
