Who doesn’t dream of quitting their job, packing their bags, and travelling across the country without worrying about office deadlines or bank balances? While most of us just dream about it, one influencer is living it every day—without booking flights, filing leaves, or even stepping out of a room. That’s because she’s not human—she’s AI. Meet Radhika Subramaniam: India’s first AI-powered travel influencer who is doing what many of us only wish we could.
Created by Collective Artists Network, Radhika isn’t a real person but a virtual personality built using artificial intelligence. She speaks Tamil and English, loves exploring India, and shares stories about culture, food, and local traditions. Her character is designed to feel relatable—someone who left a secure corporate job to follow her heart and travel solo across the country.
Unlike human influencers, Radhika doesn’t need a passport, rest days, or time off. She can post content 24/7, never gets sick, and is always ready for the next destination. Her creators wanted to make her feel like a real friend, the kind of person who actually went ahead and did what we all talk about.
“Radhika feels like someone we all know, the friend who actually quit their job and went on that dream trip,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “She’s thoughtful, independent, and wants to connect with people. With Radhika, we wanted to build more than just a new kind of influencer. We wanted her to tell stories that feel personal and real.”
Radhika follows the earlier launch of Kavya, another AI influencer by the same company. Kavya focuses on luxury and lifestyle content for millennials. But Radhika is different—she represents Gen Z values like freedom, self-expression, and meaningful travel. Her content shows Indian destinations, local communities, and cultural stories.
So how does an AI influencer work?
Radhika was created using tools like machine learning, natural language processing, and generative design. Her personality, backstory, and appearance are all built using AI. She can post images, write captions, and even interact with followers online.
The big advantage? Radhika never gets tired or takes a break. She can consistently create content and adapt to any campaign. And because she’s AI, she can be completely customised for different regions, languages, and audiences.
In a world where digital content is king, AI influencers like Radhika are opening up new possibilities. For now, she’s giving us serious travel goals and reminding us that sometimes, living your dream is just one leap (or code) away.
