In the dynamic landscape of the automotive industry, marked by technological evolution and innovation, INAXES, a brand under the esteemed Modern Trade India, has emerged as a pivotal player, shaping the future of Car Electronics, Car Audio, and Accessories. The founders, Kumar Darira and Suraj Darira, have displayed unwavering commitment and visionary leadership, propelling INAXES to the forefront of the aftermarket auto accessory industry.
Educational and Professional Foundation
Kumar Darira and Suraj Darira, the driving force behind Modern Trade India and its flourishing subsidiary, INAXES, boast an impressive educational and professional foundation. Armed with extensive knowledge and experience, Kumar Darira started as a Service Engineer at Tata Motors Dealership in Bangalore in 1994. He moved on to start the Heavy Vehicle Spares Distribution Company in 1996. Considering the change in Trends, it pivoted from the Spares Business for Heavy Vehicles to the Accessories Business for Passenger Vehicles in 2002. While Suraj Darira is interested in Mass Media, he started his career as a Production Executive at MTV in 1998. moved to Sales at an Edtech Startup Company based out of Bangalore in 2000. Joined Hands with Kumar Darira to start Car Accessories Business in 2002, mainly specializing in Car Audio
Inception and Drive for Change
INAXES was born out of a vision to revolutionize the automotive industry by providing cutting-edge solutions for vehicle customization and safety. Recognizing the challenges posed by advanced cars, particularly Electric Vehicles (EVs), the founders set out to create a brand that stays one step ahead of both OEMs and competitors. The commitment to innovation and simplicity in installation led to the development of the Plug-N-Play (PNP) concept, ensuring compatibility with a diverse range of vehicles.
INAXES stands out with its comprehensive range of dashcams and LED Lighting, offering solutions for safety, security, and convenience. The Dash Cams come with state-of-the-art features, including 4K resolution, dual-channel recording, night vision technology, and advanced G-Sensors. These features not only provide critical video evidence in case of accidents but also contribute to fraud prevention, parking protection, and monitoring driving behaviour.
Navigating Challenges to Success
The aftermarket auto accessory industry is not without its challenges, yet INAXES has thrived by addressing the complexities associated with new and advanced cars. The founders’ strategic focus on developing high-quality, technologically advanced products has allowed INAXES to surpass market expectations. Their dedication to staying ahead of the curve has resulted in the successful launch of the INAXES Dash Cams in February 2024, garnering an enthusiastic response with over 1000 units sold in the first week.
Career Path So Far
Kumar Darira, with his visionary leadership, has steered Modern Trade India towards an impressive growth projection of 30% for the upcoming year. As a bootstrapped company, this achievement highlights the resilience and strategic acumen that underpin Modern Trade India’s success. Suraj Darira, co-founder and key figure in the brand’s vision, emphasizes the importance of providing cutting-edge products that elevate the driving experience.
