In the bustling streets of Bandra, Mumbai, amidst the vibrant tapestry of fashion and culture, lies NEZO – a haven for fashion enthusiasts seeking self-expression and individuality. At the helm of this sartorial sanctuary stands Garima Bijlani, a visionary entrepreneur whose journey from post-graduate studies to the forefront of the fashion industry is as inspiring as it is remarkable.
Garima Bijlani’s trajectory into the world of fashion began with a thirst for knowledge and a passion for creativity. Armed with a post-graduate degree in marketing and strategy from Warwick Business School, and further honing her skills with a certificate in Fashion Buying and Merchandising from the prestigious London College of Fashion, Garima embarked on a journey of exploration and discovery.
Her career took flight in the United Kingdom, where she garnered invaluable experience working with a multi-designer fashion house. While excelling in her professional endeavours, Garima nurtured her innate passion for fashion, meticulously crafting her dreams and aspirations with unwavering determination. It was this relentless pursuit of excellence that ultimately led her to establish NEZO – a manifestation of her vision to revolutionize the fashion landscape.
NEZO emerged from Garima’s astute observation of a gap in the fashion industry, particularly in the realm of Western wear. Recognizing the scattered presence of designers, both online and offline, Garima saw an opportunity to create a platform that would not only showcase the diverse talents of Indian designers but also celebrate individuality and self-expression.
Describing the essence of NEZO, Garima emphasizes its role as a space for empowerment and creativity. A NEZO woman, she explains, embraces diversity and revels in the joy of self-expression. With a keen eye for global trends and a penchant for unique aesthetics, NEZO embodies a spirit of inclusivity and authenticity.
The NEZO experience is a sensory delight, both in its physical presence and online. The brick-and-mortar store in Bandra exudes an aura of drama and vibrancy, with carefully curated collections that reflect the ethos of the brand. From bold patterns to intricate textures, each garment tells a story of craftsmanship and innovation.
At NEZO, diversity is celebrated, and every mood and occasion is catered to with precision. From casual chic ensembles to statement cocktail dresses, the eclectic range of offerings ensures something for everyone. Garima’s commitment to showcasing the work of emerging and established designers is evident in NEZO’s roster of brands, which includes names like Bobo Calcutta, Vaishali S Studio, and Rara Avis.
As NEZO continues to flourish, Garima remains steadfast in her dedication to fostering creativity and self-expression. With each collection and collaboration, she invites individuals to embrace their unique identity and revel in the joy of fashion. In Garima Bijlani’s world, NEZO is more than just a fashion destination – it is a sanctuary where individuality thrives, and self-expression reigns supreme. As she aptly puts it, “NEZO is a fashion oasis where you can be you and revel in the joy of self-expression.” And with Garima’s unwavering passion and vision leading the way, NEZO is poised to redefine the fashion landscape for generations to come.
