Over the last few years, a quiet revolution has been reshaping the global fashion map – and it’s rooted in India. Homegrown fashion brands, which were once overshadowed by international luxury labels, are now leading a cultural and commercial shift by taking indigenous crafts, weaves, and textile stories to the global stage. What was once relegated to local bazaars or heritage showcases is now recognised and celebrated all over the world. We are looking at 5 such homegrown fashion brands.
Today, labels like KALKI Fashion, Bunka and and more aren’t just selling clothes—they’re exporting a narrative. A narrative that’s deeply Indian, yet globally relevant. And as fashion becomes more conscious and consumers look for authenticity and heritage, Indian craft, once seen as niche, is fast becoming aspirational across borders.
Homegrown fashion brands are taking Indian craft global
Bunka
According to Harmeet Bajaj, Founder, at Bunka, homegrown fashion brands in India are playing a pivotal role in globalising traditional Indian crafts by thoughtfully blending heritage with innovation. These brands are reinterpreting age-old textile and embroidery techniques through contemporary design, making them relevant and appealing to international markets.
By placing a strong emphasis on storytelling, they highlight the cultural significance, craftsmanship, and the communities behind each piece. This narrative-driven approach resonates not only with the Indian diaspora but also with discerning global consumers who value authenticity, heritage, and artisanal excellence.
Furthermore, these labels are deeply committed to sustainability. They champion responsible fashion by reviving indigenous crafts that offer economic empowerment to artisan communities while also adopting low-waste, eco-conscious production methods. In doing so, they are not just exporting products—they are exporting culture, values, and a vision for a more inclusive and sustainable fashion future.
KALKI Fashion
Saurabh Gupta, Founder of KALKI, says, “At KALKI, we are deeply rooted in the cultural heritage and artistic achievements. Our journey has always been more like a celebration of age-old Indian craftsmanship while making it appealing to a contemporary global audience. We’ve reimagined India’s finest zardosi embroidery, banarasi weaves and playful embellishments into modern silhouettes. Our couture launches were the trendsetter where we showcase brocade banarasi jackets for men, and zardosi embroidered banarasi lehenga and we work closely with skilled karigars to bring these crafts to life for today’s shoppers who want to stay true to their roots.”
Further shedding light on how their bridal range puts Indian tradition on the global map, Saurabh shared, “Through our bridal collections, festive wear, or pret lines — we’re not just selling garments, we’re exporting Indian culture. We’re taking our tradition onto a global stage where everyone can explore and embrace our styles, prints, embroideries and fabrics in this celebration of art.”
Dhruv Sehgal
This homegrown designer brand believes that Indian craftsmanship belongs on the global stage – not just as something traditional or decorative, but as something timeless and relevant. This brand takes the richness of our heritage, from handwoven textiles to intricate embroidery and age-old techniques, and shapes them into silhouettes that feel modern and effortless.
In Dhruv Sehgal’s words, “What’s been really encouraging is how warmly international audiences have embraced this. They’re not only drawn to the beauty of the pieces, but also to the stories and the craft behind them. There’s a growing appreciation for what is handmade, thoughtful and rooted in culture. For us, this is more than just fashion because it’s all about honouring where we come from, while showing how beautifully these traditions can evolve. We’re proud to be part of a new wave of Indian brands taking our craft global, not by changing it to fit in, but by presenting it with honesty, care and pride.”
Perona
Shruti Mangla, Co-Founder and Creative Director at Perona, says, “Indian craft has long been synonymous with intricate textiles and surface embellishments, but its narrative deserves a broader lens. At Perona, we believe craftsmanship extends beyond the surface — it’s embedded in the very fabric of our manufacturing philosophy.”
Speaking of where the brand’s strength lies, she added, “Our strength lies in a seamless blend of state-of-the-art technology and generational artisanal expertise. This synergy empowers us to create with precision, authenticity, and purpose. Indian manufacturing is often recognised for its cost efficiency, but what truly sets it apart is the intuitive artistry and deep-rooted skill of our craftspeople. At Perona, we’re proud to carry this legacy forward and present Indian craft to the global stage through a modern, elevated lens.”
Rosso Brunello
The footwear brand believes that true luxury lies in craftsmanship — and India’s artisanal heritage offers a richness that is unmatched. This motto has been visible in their journey as well, which showcases the finesse of Indian craftsmanship through modern, globally relevant fashion, to create footwear that is not just competitive, but also coveted.
“One common theme we hear from our international customers is that Indian brands bring an authenticity that many luxury houses have lost in the race for mass production. This resonance with craftsmanship is what sets homegrown brands apart on the map,” says Sahil Malik, Managing Director, Rosso Brunello.
