Kanye West has done it again! At one point in music history, this statement would have pointed towards all sorts of positive excitement, but the same can’t be said of the controversial rapper anymore. After repeatedly making headlines for his antisemitic remarks and rants, Ye dropped his new song, titled “Heil Hitler,” with the companion title, “W3,” on May 8. And as Kanye history and the track’s self-explanatory name indicate, the song does indeed go on to glorify the man responsible for horrors of the Holocaust.

Given the song’s subject matter, many platforms decided to get rid of it. Once the erasure of his latest song caught his eye, the 47-year-old unleashed his rants on social media, bemoaning how “all digital streaming platforms” had banned “Heil Hitler.” He exclaimed, “While Rednecks by Randy Newman remains streamable They’re literally keeping the n—– down.” Despite the enraged aftermath, West promised to perform the song “at all my shows.”

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Non-profit against antisemitism accuses Kanye West of attempting to ‘make racism cool again’

CyberWell, a non-profit fighting antisemitism on social media, inevitably has had enough of West’s antics. As various music services committed to ousting the questionable song from their platforms, the company’s founder and executive director, Tal-Or Cohen Montemayor, also resorted to accusing the “Heartless” rapper of building his identity around performative stunts seeped in antisemitism.

“Ye’s latest hateful contribution to the world, the song entitled ‘Heil Hitler,’ is part of his unabashed campaign to make racism cool again,” she said, as quoted by RadarOnline.com. “By embedding Nazi glorification – including ‘All my n—– Nazis, heil Hitler’ and quotes from a 1935 Adolf Hitler speech – in pop culture, Ye exploited the algorithmic charge and large reach of social media platforms to normalise and spread Jew-hatred to millions.”

In addition to calling out Kanye West, Montemayor even directed attention to some of his fans singing praises of the same antisemitic tune on social media. “The comments sections, even to content condemning the song across social media platforms, has been rife with open Jew-hatred – another testament to the negligence of social media platforms to enforce their policies where they effect users most,” she noted.

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Addressing the hefty allegations against himself, the “Gold Digger” singer has said that he didn’t grasp what antisemitic meant. “It’s just some bulls— Jewish people made up to protect their bulls— was that the write there,” he weighed in. In his self-proclaimed attempts to “normalise talking about Hitler the way talking about killed n—– has been normalised,” he’s often posted comments like “I’m a Nazi,” and “Hitller was so fresh.”

American Jewish Committee condemns Kanye West’s antisemitic song release

Earlier this month, the American Jewish Committee (AJC) undertook the task of “explaining” some of Kanye West’s antisemitic remarks following the release of the song “Heil Hitler,” which also featured Nazi imagery. In the recent past, the rapper gave a Nazi salute during a Twitch livestream and shouted out the same phrase.

“This is blatant antisemitism, and it’s disgusting. Ye is profiting off of Jew-hatred, and the music industry needs to step up and speak out against this obscenity,” AJC CEO Ted Deutch said of the once-much-loved artist, who even started selling swastika-merchandise after this year’s Super Bowl.