Known as super star ‘shero’, Nayanthara’s upcoming bilingual thriller ‘Airaa’ is already making waves and creating a buzz in the southern film industry! The latest movie posters show Nayanthara in dual role and the film industry is already buzzing about it. The film is set for release on March 20 and outdoor promotions have already created a buzz in Chennai. The film’s poster promotion is in full throttle and it has been strategically placed at vantage points in and around Chennai city, including the Sathyam Cinemas car park.

For movie goers and fans who want more details, the film’s editor has shared some tweets, which provide hints on what the audiences can expect.

“As this film follows a suspense sequence, in edit, we have avoided the cliched jump scares. Instead a slow accelerating horror sequence is executed which we feel is more impactful. The first half will create a curiosity in the minds of viewers and the second half will shed all the curiosity very thoughtfully,” Jogesh Karthik, editor of ‘Airaa’ stated on Twitter.

 

Priyanka Ravindran is the scriptwriter of ‘Airaa’ and in several interviews to various media outlets, she has stated that while there were already four scripts on hand, the superstar was so impressed with the dual roles in ‘Airaa’ that she expressed her interest to portray both on screen.

https://twitter.com/NayantharaLive/status/1103999133495357441

The film’s costume designer Preethi Nedumaran also shared some interesting details about Nayanthara’s styling for the dual roles.

“Initially, I was wondering how to go about styling Bhavani’s character as Nayanthara is playing it and she might not be comfortable wearing some outfits. She then called me and told me to buy whatever clothes, colours, fabrics, etc. that Bhavani as a person would wear and not to design for her image. That’s the why the character is looking so authentic,” Preethi Nedumaran was quoted as saying on Twitter.

Directed by Sarjun KM and produced by Kotapadi J Rajesh, the film has been edited by Jogesh Karthik. From the poster promotions, the buzz on social media is that Nayanthara in double role can set the box office blazing right at the start of peak summer season in the southern states.