Actor and entrepreneur Ishita Reha Gupta has announced a formal rebrand, adopting the name ISDEIVSA as part of a broader effort to redefine her creative and professional identity. The shift marks a significant pivot in Gupta’s career trajectory as she expands her work across film, fashion, and digital media.
The name ISDEIVSA, pronounced “Is-deev-sa,” draws from the initials of Gupta’s immediate family—an attempt, she said, to anchor her public persona in personal lineage. Gupta, an alumna of Symbiosis Centre for Media and Communication and the London Academy of Music and Dramatic Art, said the decision was years in the making.
Best known for her lead role in the indie film It Happened That Night, Gupta has gradually widened her footprint beyond acting, experimenting with short films, creative collaborations, and brand-driven content. The rebranding move appears aligned with her plans to consolidate these efforts under a single, coherent identity.
As part of this transition, Gupta also confirmed the upcoming launch of ISIVIS London—a direct-to-consumer fashion label expected to debut later this year. The venture follows a series of London-based pop-up experiments and will reportedly focus on storytelling-driven design.
While details on funding, production, and distribution for the label remain limited, Gupta’s recent appearances—including one at London’s O2 Arena in a red Gucci ensemble under the ISDEIVSA moniker—suggest a shift toward more strategically positioned public outings.
The timing of the rebrand also reflects a growing trend among public figures looking to formalize multi-hyphenate careers, particularly at the intersection of culture and commerce.