MyPeegu, a platform for tracking child behaviour, asserts its commitment to integrating psychology into mainstream education. The platform is dedicated to fostering social-emotional learning in students between the ages 3-18 years. With a presence in 400 schools nationwide, it claims to collaborate with prominent institutions in Delhi NCR, including Delhi Public School Sushant Lok, Delhi Public School Greater Noida and DAV Public School Gurugram. The platform reports a current enrollment of four lakh students, Chetan Jaiswal, founder, CEO, MyPeegu, told FE Education. “In Mypeegu, we utilise a tech platform to track children’s holistic development and address their social-emotional learning needs. Additionally, our counsellors and psychologists create a positive school environment by establishing accessible counselling services, breaking the stigma surrounding mental health support for students, teachers and parents,” he said.
The company’s revenue from operations rose 21% to Rs 15 lakh in FY22 from Rs 12.31 lakh in FY21, as per regulatory filings accessed by business intelligence platform, Tofler. The company’s net loss narrowed 77% to Rs 6.75 lakh in FY22 from Rs 30.39 lakh in FY21.
MyPeegu claims to partner with schools to offer its child development tracking tool, designed to assess both academic performance and behaviour in children. Utilising this tool, the company provides schools with valuable feedback, enabling them to address challenges faced by students in the classroom and work towards their resolution.
The company claims that the pricing structure for its r service is based on a per-school model, where each school is charged an amount equivalent to the salary of one teacher. This approach allows for adaptability to diverse educational contexts, considering the variations in costs associated with different schools and demographics. Additionally, their service collaborates with prominent educational boards such as ICSC, IB and CBSCE. “The cost fluctuation is influenced by demographic factors, acknowledging that different cities have varying cost considerations. In essence, our pricing model aligns with the expense of employing one teacher and is designed to accommodate the unique needs and characteristics of schools within our network,” Jaiswal said.
MyPeegu claims to strategically position itself to meet the rising demand for counselling and psychologists, particularly in tier-one, tier-two and tier-three cities. Recognising the challenges in securing quality counsellors in metro areas, the organisation plans to expand its services to tier-two and tier-three cities in India while maintaining the same standards. “Additionally, there is a focus on international expansion to countries such as Dubai, Uganda and the Maldives. We are targeting 75,000 students in FY-24,” he said.
The platform claims a client retention rate of nearly 91%, indicating high satisfaction among users. Child behaviour tracking by MyPeegu aims for a rapid and significant impact on the education ecosystem through a data-driven approach and effective collaboration with schools. The organisation aims to provide cost-efficient mental health support and social-emotional learning, making it accessible to a broader population. “A key initiative involves career assessment and counselling, with ongoing efforts to establish partnerships with universities and colleges,” Jaiswal added.