Kotak Mahindra Asset Management Company Ltd, in collaboration with the Central Board of Secondary Education (CBSE), has launched the ‘Seekho Paiso ki Bhasha’ investor education and awareness initiative. This initiative is dedicated to promoting financial literacy by conducting a series of educational and awareness programmes aimed at empowering teachers across India. The primary goal of this initiative is to educate and raise awareness among approximately 75,000 educators, with the intention of empowering them and enhancing their financial acumen. Ultimately, this effort is designed to contribute to India’s journey towards a more prosperous future, according to an official release.

Between September and October 2023, the initiative aims to encompass approximately 1,000 financial literacy programmes. ‘Seekho Paiso ki Bhasha’ is designed to mold a generation of financially savvy citizens. These programmes will be hosted in more than 100 locations, ensuring widespread access for teachers nationwide, the release mentioned.

“Through ‘Seekho Paiso ki Bhasha’ we are committed to promoting financial empowerment, we recognize that teachers stand as architects of our nation’s future, shaping the future generations. Through our Investor Education and Awareness Program in partnership with the CBSE to educate and create awareness amongst the teachers about investment knowledge, we aim that this helps in creating a future where the teachers not only shape minds but also the economic backbone of our nation,” Nilesh Shah, managing director, Kotak Mutual Fund, said.

Kotak Mutual Fund’s objective is to engage with over 75,000 CBSE teachers through this initiative, with a particular focus on empowering female educators, constituting 50% of the total participants. This emphasis on empowering women educators underscores the commitment to fostering equitable growth and development, as per the release.

As part of this initiative, Kotak Mutual Fund claims to have enlisted the expertise of over 500 skilled trainers from the Centre for Investment Education and Learning (CIEL). These trainers aim to lead impactful sessions, ensuring that the programme maintains a high standard of quality and relevance throughout its implementation, it added.

“CBSE has taken initiative along with Jeevitam to sensitise the teachers of affiliated schools across the country on Financial Literacy. Many financial institutions have supported this initiative. We are pleased to see Kotak Mutual Fund joining hands in a big way to empower teachers across India with financial knowledge, thereby contributing to a promising future for the nation,” B Saha, director, CBSE, said.