ISB Executive Education introduced the ‘Digital Marketing and Analytics’ programme and ‘Professional Certificate Programme in Digital Marketing’ in partnership with Emeritus, according to a media statement from the company.
As per estimates, the digital marketing industry is experiencing unprecedented growth, with global digital ad spending projected to soar to $836 billion by 2026. However, this surge in demand is met with a critical shortage of qualified individuals proficient in harnessing the potential of the digital realm. This is evident in the more than 24,000 open digital marketing jobs in the market as reported by Naukri 2023.
Recognising the need, ISB Executive Education’s programmes aim to empower professionals with the latest tools, techniques and best practices, enabling them to bridge the skill gap, capitalise on data-driven insights and navigate uncertainties in the dynamic digital age, as mentioned in the statement.
This 12-week online programme claims to offer participants a journey, delving into the intricacies of leveraging digital channels for optimised marketing outcomes. With insights from ISB’s faculty, application-based case studies and masterclasses, including an exclusive specialised session on ChatGPT, participants gain a profound understanding of top industry-relevant digital marketing tools and engage in hands-on simulation projects.
“In today’s fast-paced and dynamic digital landscape, mastering the art of digital marketing is critical for professionals looking to navigate the complexities of the market. The ISB ‘Digital Marketing and Analytics’ and ‘Professional Certificate Programme in Digital Marketing’ are not just about meeting the demands of the current market; they are visionary in defining the future market,” Mohan Kannegal, CEO, India and APAC, Emeritus, said.