KidZania, a family entertainment and learning centre has appointed Hasmukh M. Gorava as the marketing head. With more than 13 years of experience in consumer marketing, brand promotions and 360° media planning, Gorava brings valuable expertise to his new role.
Having previously served as the DGM Marketing at Imagicaa, Mumbai, Gorava played a crucial role in devising successful Go-to-Market Strategies, resulting in a notable 70% market share within three years.
“His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Gorava’s commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children,” Rahul Dhamdhere, CMO KidZania India, said.
In his current capacity at KidZania, Gorava is responsible for overseeing marketing strategies, with a focus on interactive media and direct marketing programmes. His key objectives include enhancing visitor attendance, formulating pricing strategies to optimise KidZania’s profitability, and staying attuned to trends to identify potential new offers and services.
“I am truly honoured to be a part of KidZania, an esteemed organisation that has consistently led the industry. I look forward to utilise my expertise to contribute to KidZania’s success, both in India and on the international stage,” Gorava said.