FHW Staff– Mumbai
Wyndham Hotel Group has partnered Polaris to help prevent human trafficking. As part of the joint effort, Wyndham Hotel Group and Polaris are developing comprehensive training and educational tools for hotel owners and franchisees, property-level staff and employees at its corporate offices and call centers to educate them about all aspects of human trafficking.
Human trafficking is a form of modern slavery whereby criminals profit by controlling and exploiting vulnerable people. Each year, traffickers coerce thousands of women, children and men into commercial sex or forced labor services.
Geoff Ballotti, president and chief executive officer, Wyndham Hotel Group, said, “With 7,590 hotels across 71 countries, Wyndham Hotel Group has the unique opportunity to make a meaningful and transformational impact on how the hotel industry contributes to the prevention of human trafficking. Our partnership with Polaris allows us to act upon our commitment to doing the right thing by educating and preparing our employees and franchisees to identify and help prevent human trafficking.”
Wyndham Hotel Group donated US$150,000 and one million Wyndham Rewards points this year to Polaris in support of its efforts. Wyndham Rewards, the company’s guest loyalty programme, offers hundreds of redemption options that can support Polaris and its network of service providers throughout the US in acquiring safe hotel rooms for survivors of human trafficking, who often don’t have a safe place to stay when they leave or escape a trafficking situation.
Wyndham Rewards members are also invited to support the cause by donating points they’ve earned from hotel stays to Polaris directly from their member accounts. Points donated support Polaris and its network of service providers across the US by helping them to easily obtain safe shelter and supplies for survivors of human trafficking.
Through these efforts, Wyndham Hotel Group is proactively taking steps to help employees and franchisees understand the impact their proactive efforts can have on preventing a trafficking situation, and how to contact the National Human Trafficking Resource Center, operated by Polaris, or law enforcement should they encounter a suspicious issue.
Bradley Myles, chief executive officer, Polaris, said, “The hospitality industry plays a critical role in the fight against modern slavery, since many traffickers exploit their victims in hotels and motels. If we are to truly eradicate human trafficking, it’s absolutely essential that companies like Wyndham take proactive steps to combat this crime at the root while also helping victims rebuild their lives. Polaris applauds Wyndham Hotel Group for integrating a responsible business culture company-wide and for actively taking such a strong stance against human trafficking.”
Human trafficking is a thriving criminal industry, with traffickers making billions in profits by using force, fraud, or coercion to rob victims of their freedom. The International Labor Organisation estimates there are 20.9 million victims of human trafficking worldwide.