Motoko Rich
Readers can modify content on the Web, so why not in books? In a kind of Wikipedia of textbooks, Macmillan, one of the five largest publishers of trade books and textbooks, is introducing software called DynamicBooks, which will allow college instructors to edit digital editions of textbooks and customise them for their individual classes.
Professors will be able to reorganise or delete chapters, upload course syllabuses and notes, videos, pictures and graphs, and perhaps most notably, rewrite or delete individual paragraphs, equations or illustrations.
While many publishers have offered customised print textbooks for years?allowing instructors to reorder chapters or insert third-party content from other publications or their own writing?DynamicBooks gives instructors the power to alter individual sentences and paragraphs without consulting the original authors or publisher.
?Basically they will go online, log on to the authoring tool, have the content right there and make whatever changes they want,? said Brian Napack, president of Macmillan. ?And we don?t even look at it.?
In August, Macmillan plans to start selling 100 titles through DynamicBooks, including Chemical Principles: The Quest for Insight by Peter Atkins and Loretta Jones, Discovering the Universe by Neil F Comins and William J Kaufmann, and Psychology by Daniel L Schacter, Daniel T Gilbert and Daniel M Wegner. Napack said Macmillan was considering talking to other publishers to invite them to sell their books through DynamicBooks. Students will be able to buy the ebooks at http://www.dynamicbooks.com, in college bookstores and through CourseSmart, a joint venture of five textbook publishers.
The DynamicBooks editions?which can be reached online or downloaded?can be read on laptops and the Apple iPhone. Clancy Marshall, general manager of DynamicBooks, said the company planned to negotiate agreements with Apple so that the electronic books could be read on the iPad.
The modifiable e-book editions will be much cheaper than traditional print textbooks. Psychology, for example, which has a list price of $134.29 (available on Barnes & Noble?s website for $122.73), will sell for $48.76 in the DynamicBooks version. Macmillan is also offering print-on-demand versions of the customised books, which will be priced closer to traditional textbooks.
Fritz Foy, senior vice president of digital content at Macmillan, said the company expected e-book sales to replace the sales of used books. Part of the reason publishers charge high prices for traditional textbooks is that students usually resell them in the used market for several years before a new edition is released. DynamicBooks, Foy said, will be ?semester- and classroom-specific? and the lower price, he said, should attract students who might otherwise look for used or even pirated editions.
Instructors who have tested the DynamicBooks software say they like the idea of being able to fine-tune a textbook. ?There?s almost always some piece here or some piece there that a faculty person would have rather done differently,? said Todd Ruskell, senior lecturer in physics at the Colorado School of Mines, who tested an electronic edition of Physics for Scientists and Engineers by Paul A Tipler and Gene Mosca.
Ruskell said he did not change much in the physics textbook he tested with DynamicBooks. ?You don?t just want to say, ?Oh, I don?t like this, I?m going to do this instead?,? he said. ?You really want to think about it.?
Comins, a co-author of Discovering the Universe, a popular astronomy textbook, said the new e-book programme was a way to short-circuit the process for incorporating suggestions that he often receives while revising new print editions. ?I?ve learned as an author over the years that I am not perfect,? he said. ?So if somebody in Iowa sees something in my book that they perceive is wrong, I am absolutely willing to give them the benefit of the doubt.?
On the other hand, if an instructor decided to rewrite paragraphs about the origins of the universe from a religious rather than an evolutionary perspective, he said, ?I would absolutely, positively be livid.? Macmillan?s Clancy said the publisher reserved the right to ?remove anything that is considered offensive or plagiarism,? and would rely on students, parents and other instructors to help them monitor changes.