Archana Sharma – New Delhi
With a domestic product portfolio of over 40 across 13 states in India, and with the support of their parent company LT Foods, Nature Bio-Foods (NBFL) exports to about 65 countries around the globe. However, in an effort to penetrate the India market further, NBFL plans to launch around 20 products by end of 2015. Elaborating on the same, Vijay Deshwal, manager agri business, NBFL, stated, “Internationally, we have about 200 products, that are being exported to different countries but for the India market we are looking at launching sunflower oil, sprouted wheat flour, multi-grain flour and other variants of our organic products by the end of this year.” Few products are currently in the developmental stage but Deshwal is confident about their selection and approvals.
According to Mrinal Hans, senior executive, sales and marketing, NBFL, “The market presence of organic food is limited however with increasing international focus and awareness about healthy food products, the India market is opening up.” NBFL is not only looking at targeting the metro cities but is also looking at increasing their presence across Tier II and Tier III cities through a distribution system. “We initially started our sales through exclusive stores which covers only the organic and health food segments. But we are also hitting the various chain stores as only through them will we be able to create mass awareness about our products and brand,” added Hans.