Kerala Tourism has launched a range of experiential products and packages targeting domestic and international travelers as the festival and winter holiday seasons commence, the state government said. Kerala Tourism Minister P A Mohamed Riyas said that the government is positioning Kerala as a global brand offering diverse choices across the state.
“As a global brand, Kerala Tourism has made a paradigm shift by firmly positioning it as an inclusive, experiential and regenerative destination that offers diverse choices to visitors in the length and breadth of the state,” Riyas said.
The inbound season aligns with the 6th Kochi-Muziris Biennale (Dec 12, 2025–Mar 31, 2026). Kerala also hosted India’s first Travel Literary Festival, ‘Yaanam 2025’, in Varkala, drawing global writers and influencers.
As India’s first state with a woman-friendly tourism policy, Kerala sees rising solo and group female travelers, many led by women entrepreneurs. The state is promoting destination weddings, bolstered by an August conclave in Kochi.