Carlson Rezidor Hotel Group is launching its new Radisson Red hotel brand in India. The launch of this upscale Lifestyle Elect brand is part of Carlson Rezidor’s aggressive expansion plans for India, which are aimed at extending the group’s lead in a country where it currently has 74 hotels in operation and 43 more in the pipeline.
Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group said, “The economic outlook is optimistic and the demand for rooms in India has been growing by double-digit percentages over the past decade and this is expected to continue for the next few years. Domestic travel is growing and international arrivals are on the increase. This is a market that is prime for our Radisson Red brand, which is positioned to address the needs of savvy travellers, while meeting the expectations of bottom line-focused owners. Radisson Red offers a differentiated guest experience, with lower construction and operating costs than traditional upscale hotels due to a multi-functional approach to design and efficient space-planning. Radisson Red also gives owners the flexibility to customise the specifics to cater to the unique demands of each locale.”
Radisson Red is a new hotel concept where the focus is on design and detail, choice, personal interaction and technology. Its Lifestyle Elect proposition enables guests to elect the type of stay experience that best reflects their lifestyle. Radisson Red offers a non-traditional stay experience that combines work and play, and appeals to the growing millennial-minded segment. This key segment cuts across age groups to include all travelers who seek unique experiences when they travel and who have an affinity for technology and a lifestyle that integrates work and play.
To ensure that guests always stay connected, Radisson Red provides free internet to all. Upon arrival, guests enter a Hi All Gallery where locally-inspired art is incorporated into the overall design. And instead of typical meeting facilities, guests can book an event studio with state-of-the-art technology for meetings or gatherings. Red Cafe, Oui Bar and the 24-hour Red Deli, are connected, open and social spaces that set the scene for interaction and games. To cater to local market needs, Radisson Red hotels in India will have an option of a full service restaurant.
The first Radisson Red hotel was signed in October 2014 in China. Radisson Red Shenyang Hunnan, part of a twin hotel development which includes Radisson Blu Shenyang, is scheduled to open in 2016. In India, Radisson Red will be ideal for primary/ secondary such as Ahmedabad, Benguluru, Chennai, the Delhi-NCR, Hyderabad, Kolkata, Pune, Lucknow, Mumbai, as well as leisure and religious destinations such as Goa, Jaipur, Katra, Shirdi, Tirupati. Carlson Rezidor expects to have 60 Radisson Red hotels globally by 2020.